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It's what they know","background_image":{"mobile":744,"desktop":746},"theme_background":"blanc"},{"acf_fc_layout":"introduction","header":"Research & Insights","subheader":"The best way to connect with your customers is to understand them. \r\n\r\nThe best way to understand them is through research. \r\n\r\nVia a combination of in-house research and bespoke market research from our sister market research company, Unturned Stone, we\u2019re experts in providing insights that uncover opportunities, inform strategic decisions and reveal more about your customers. \r\n\r\nEngaging with a professional insight agency ensures that your research is robust, reliable and unbiased. Each project is meticulously designed to incorporate the right approach, the right respondents and the right methodologies, delivering robust, actionable insights to help you meet your goals. \r\n","links":null,"custom_background":{"enabled":false,"mobile_background":null,"desktop_background":null},"theme_background":"blanc","theme_accent":"too-blue"},{"acf_fc_layout":"banner","banner_header":{"type":"text","content":"Importance of Competitor Analysis in Market Research","image":null},"body":"Competitor analysis services allow you to understand how your competitors\u2019 strengths and weaknesses compare to your own. This could include their products or services, sales tactics and more - and should be done regularly. In doing so, you can establish how you want consumers to see your product or service, whether there are any unfilled gaps in the market, and how you can improve your own business strategy.\r\n\r\nThere are five steps to a thorough competitor analysis: \r\n\r\n1. Define your goals: What exactly are you looking to achieve by conducting a competitor analysis? Clearly defined goals - such as changing your marketing strategies or improving your market position - will ensure that your competitor analysis has the right focus. \r\n\r\n2. Identify the competition: These may include direct competitors (who offer similar products and services and target similar customers) and indirect competitors (who are in your same general category, but offer different products and services to a different clientele).\r\n\r\n3. Compare competitor information: Evaluate your competitors\u2019 products and services, pricing, geographic reach, and marketing tactics as a starting point. For a more in-depth analysis, consider looking at their team, suppliers, reputation and positioning. \r\n\r\n4. Analyse competitor strengths and weaknesses: Evaluate the strengths and weaknesses of each of your competitors, referring to the information you\u2019ve gained in the previous step. Write a summary of everything that could make a consumer choose or avoid each competitor. \r\n\r\n5. Understand your competitive advantage: With all of this information about your competitors, you can understand your competitive advantage. It may be a particular strength that your brand has, or it may be a weakness in the competition that could provide you with opportunities. ","button":{"show_button":false,"label":"","destination":""},"additional_button":{"show_button":false,"label":"","destination":""},"image":762,"gradient":"us-purple","theme_background":"blanc"},{"acf_fc_layout":"image_and_text","images_enabled":true,"image_layout_style":"grid","image_1":763,"image_2":754,"image_3":762,"header":"How Customer Feedback Shapes Business Strategies\r\n","left_col_type":"text","middle_col_type":"text","right_col_type":"text","left_col_data":{"content":"Your customers are more valuable than you may realise. \r\nOf course, they purchase your products or services so they\u2019re keeping you afloat. What\u2019s also important, though, is to tap into their thoughts. \r\n\r\nCustomer feedback can inform you of your strengths and weaknesses, highlight gaps in the market, and demonstrate where competitors may have an advantage. It can inform new product development, help hone your messaging and make them feel more valued. ","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"middle_col_data":{"content":"There are many ways to gather customer feedback. Quantitative research, such as bespoke surveys and tracking studies, can give you numbers and stats. Qualitative research, like focus groups or stakeholder interviews, can give you more detailed insight into thoughts, feelings and behaviours. \r\n\r\nThen there\u2019s secondary research: compiling existing data relevant to your goals, such as governmental data or data gleaned from social media posts and comments. \r\n","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"right_col_data":{"content":"From staff and customer surveys to improve the Sports Direct in-store experience to mixed methodology research to bring the Protyre brand into the future, The One Off is here to help. ","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"theme_background":"noir","theme_accent":"too-blue"},{"acf_fc_layout":"image_and_text","images_enabled":true,"image_layout_style":"parallax","image_1":765,"image_2":625,"image_3":644,"header":"Stakeholder Interviews: Unveiling the Deeper Insights","left_col_type":"text","middle_col_type":"text","right_col_type":"text","left_col_data":{"content":"It\u2019s not just your customers who need to be on board with a new project. It\u2019s your stakeholders too. Conducting stakeholder interviews before a project kicks off allows you to align brand goals and improve the chance of success by gathering understanding and insights from those invested in the project. \r\n\r\nBegin by identifying your stakeholders: those with a vested interest in the project in question. 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","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"right_col_data":{"content":"Conducting stakeholder interviews will help you refine project details to make them more relevant, and will build trust amongst stakeholders. ","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"theme_background":"blanc","theme_accent":"too-blue"},{"acf_fc_layout":"image_and_text_alt","large_image":624,"small_image":766,"header":"Providing qualitative and quantitative research that unlocks your potential.","body":"The world is increasingly nuanced and complicated. Our team can help unlock today's consumer feelings, expectations, attitudes and opinions through a holistic process that combines both qualitative and quantitative methodologies.","list":{"enabled":true,"items":[{"label":"Competitor and sector analysis"},{"label":"Creative concept testing"},{"label":"Customer feedback"},{"label":"Stakeholder interviews"},{"label":"Qualitative focused groups"},{"label":"Consumer mindset & trends"}]},"theme_background":"noir","theme_accent":"us-purple"},{"acf_fc_layout":"image_and_text","images_enabled":false,"image_layout_style":"parallax","image_1":null,"image_2":null,"image_3":null,"header":"Conducting Effective Qualitative Focus Groups","left_col_type":"text","middle_col_type":"text","right_col_type":"text","left_col_data":{"content":"While quantitative research - consumer surveys - gives you numerical data to work with, quantitative research allows you to explore experiences and concepts in greater detail. For a qualitative focus group, an insight agency will bring together a small group of people to discuss a particular topic in a moderated environment. \r\n\r\nMarket research companies begin by defining the aims of the focus group. It may be that you use focus groups to test a concept before you execute it, during a project or campaign to see how it is being perceived, or after a project or campaign is over to gain feedback. ","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"middle_col_data":{"content":"They will then choose and invite participants, ensuring that their demographics fit with your goals - and that participants aren\u2019t so dissimilar that open dialogue is a challenge. Participants will also need to be incentivised for their participation - often in the form of money or a gift card. \r\n\r\nThe agency will brief facilitators, who lead the focus groups: often one to moderate the session, and one to take notes. 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","button":{"label":"","destination":""},"list":{"is_link_list":false,"items":null},"multi_link":null},"theme_background":"noir","theme_accent":"too-blue"},{"acf_fc_layout":"banner","banner_header":{"type":"image","content":"","image":438},"body":"Our sister agency Unturned Stone use mixed methodology qualitative and quantitative research to uncover opportunities for brands and businesses.\r\n\r\nThe team provide honest thought and clarity and whatever the question, will never be afraid to provide the truth to ensure your ideas land.","button":{"show_button":true,"label":"Discover Unturned Stone","destination":"https:\/\/www.unturnedstoneresearch.com\/"},"additional_button":{"show_button":false,"label":"","destination":""},"image":754,"gradient":"us-purple","theme_background":"grey-400"},{"acf_fc_layout":"cards","cards_header":{"enabled":true,"content":"Our latest work"},"cards":[{"images":{"mobile":760,"desktop":761},"title":"Analysis and elevation of the in-store experience","subtitle":"Sports Direct","destination":"\/work\/research-insights\/primary\/sports-direct-cx-analysis"},{"images":{"mobile":758,"desktop":759},"title":"Creating a brand that's fit for the future","subtitle":"ProTyre","destination":"\/work\/research-insights\/primary\/protyre"},{"images":{"mobile":756,"desktop":757},"title":"Maximising millennial competitive socialising","subtitle":"Everland","destination":"\/work\/research-insights\/secondary\/everland"}],"theme_background":"grey-400","theme_accent":"us-purple"},{"acf_fc_layout":"large_cta_card","header":"Unprecedented access to the world's best retail spaces.","subtitle":"Trend Tours","body":"Our guided trend tours include retail and hospitality locations across the world, and offer direct access to our team.\r\n\r\nGet in touch to book your space on a group or bespoke tour, or follow the link below to see an example itinerary.","image":767,"call_to_action":{"enabled":true,"label":"Download London Trend Tour","destination":"https:\/\/res.cloudinary.com\/theoneoff\/image\/upload\/fl_attachment\/The%20One%20Off\/assets\/services\/research-and-insights\/Research_TrendTour_London_2023.pdf"},"tags":[{"label":"London"},{"label":"New York"},{"label":"Shanghai"},{"label":"Dubai"},{"label":"Mumbai"},{"label":"Bangkok"},{"label":"Berlin"}],"side_column":{"side_column_type":"contact","side_column_contact":{"headline":"Want to know more?","contact_information":"E-mail charlotte@unturnedstoneresearch.com"},"side_column_list":null,"side_column_text":""},"theme_accent":"us-purple","theme_background":"grey-400","card_background":"noir","text_colour":"blanc"},{"acf_fc_layout":"introduction","header":"Understanding Consumer Mindset and Trends","subheader":"Keeping an eye on consumer trends in your sector can help you understand changes in behaviour, new areas of growth, products that are making waves and areas of untapped demand. 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