{"id":2975,"date":"2020-11-20T10:43:58","date_gmt":"2020-11-20T10:43:58","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/"},"modified":"2020-11-20T10:43:58","modified_gmt":"2020-11-20T10:43:58","slug":"issue-050","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/","title":{"rendered":"Issue #050"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of TOO x TOO \u2013 Featuring some of retails most mindful brands this Black Friday; including Allbirds, Aloha Footwear, REI and Ikea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Black Friday just around the corner and mindful consumption high on the agenda \u2013 we look to some of the different ways that brands are hoping to celebrate this year\u2019s discounting bonanza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Allbirds reverse the trend<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable shoe brand Allbirds are taking an unusual approach to Black Friday \u2013 consciously reversing the trend for slashing prices in order to take a stand. The brand are raising their prices for Black Friday to support the fight against climate change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the day, prices will increase by $1 \u2013 and will be matched by Allbirds, and the proceeds will be donated to teenage environmental activist Greta Thunberg\u2019s&nbsp;Fridays for Future foundation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aloha Footwear promote Pre-Orders<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spanish brand Aloha is using Black Friday to promote its pre-order business model \u2013 meaning they only produce the items that customers have requested.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers who buy early benefit from a discount, which gradually decreases as the product\u2019s shipping date nears. Its e-commerce site tells shoppers to \u201cshop on demand to offset the environmental costs of Black Friday\u201d, listing its negative connotations such as over-production and crowded stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#OptOutside with REI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">US outdoor apparel brand REI is continuing its #OptOutside campaign (now in its sixth year).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, REI will shut all its retail locations, company HQ and distribution centres \u2013&nbsp;and employees will be paid to spend the day outdoors.&nbsp;Amplified by an&nbsp;<a href=\"https:\/\/www.rei.com\/opt-outside\" target=\"_blank\" rel=\"noreferrer noopener\">accompanying microsite<\/a>, the brand\u2019s message is especially resonant during the pandemic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Furniture Deserves Many Lives\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ikea have unveiled an innovative new scheme to&nbsp;buy back unwanted furniture from customers to resell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Buy Back initiative will be launched in&nbsp;Ikea stores across the UK and Ireland on 27 November \u2013 the Black Friday discount day. Customers will receive vouchers to spend in store, with their value calculated according to the condition of the items returned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Black Friday just around the corner and mindful consumption high on the agenda &#8211; we look to 4 brands that are celebrating this year\u2019s discounting bonanza in a different way&#8230;<\/p>\n","protected":false},"author":12,"featured_media":2814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-2975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #050 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #050 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"With Black Friday just around the corner and mindful consumption high on the agenda - we look to 4 brands that are celebrating this year\u2019s discounting bonanza in a different way...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T10:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1688\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/\",\"url\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/\",\"name\":\"Issue #050 - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png\",\"datePublished\":\"2020-11-20T10:43:58+00:00\",\"dateModified\":\"2020-11-20T10:43:58+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png\",\"width\":1688,\"height\":1108},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Issue #050\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue #050 - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Issue #050 - TOO Content","og_description":"With Black Friday just around the corner and mindful consumption high on the agenda - we look to 4 brands that are celebrating this year\u2019s discounting bonanza in a different way...","og_url":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/","og_site_name":"TOO Content","article_published_time":"2020-11-20T10:43:58+00:00","og_image":[{"width":1688,"height":1108,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png","type":"image\/png"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/","url":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/","name":"Issue #050 - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png","datePublished":"2020-11-20T10:43:58+00:00","dateModified":"2020-11-20T10:43:58+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_351.png","width":1688,"height":1108},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2020\/11\/20\/issue-050\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Issue #050"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/2975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=2975"}],"version-history":[{"count":0,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/2975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/2814"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=2975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=2975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=2975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}