With 32% of global internet users saying they\u2019ll visit stores less frequently \u2013 is physical shopping still relevant? <\/p>\n\n\n\n
Well, if Virgil Abloh has anything to do with it \u2013 yes.<\/p>\n\n\n\n
The new \u2018flexible flagship\u2019 for Off White will be used to host a variety of cultural activity. <\/p>\n\n\n\n
And although an events driven strategy is nothing new for retail it is the true flexibility at the core of this new space which differentiates. <\/p>\n\n\n\n
Described by the team as a \u2018fulfilment centre\u2019 the store is stripped back to facilitate a range of activity from fashion shows to music events (very fitting for the multi-talented Abloh who is known for his work is music, fashion and design). <\/p>\n\n\n\n
He says the purpose of store will \u2018be what the environment needs it to be rather than used for retail 24\/7,\u201d
\u201cWho knows, by the time it opens I might turn it into like an Uber delivery of Off-White \u2013 that\u2019s the freedom and the fun.\u201d<\/p>\n\n\n\n
The space can also transform to a caf\u00e9 that extends out to the street \u2013 implementing key trends such as curbside retail and a more pedestrianised offer post Covid-19. <\/p>\n\n\n\n
Lockdown has certainly accelerated consumers\u2019 affinity with digital commerce, raising their expectations for store spaces with omni-channel integration and it seems that this Off White flagship is one such future concept.<\/p>\n","protected":false},"excerpt":{"rendered":"
With 32% of global internet users saying they\u2019ll visit stores less frequently \u2013 is physical shopping still relevant?\u00a0 Well, if [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":2821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-too"],"acf":[],"yoast_head":"\n