{"id":2999,"date":"2019-06-21T11:56:40","date_gmt":"2019-06-21T11:56:40","guid":{"rendered":"https:\/\/content.theoneoff.com\/2019\/06\/21\/issue-002\/"},"modified":"2025-05-07T13:22:21","modified_gmt":"2025-05-07T13:22:21","slug":"issue-002","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2019\/06\/21\/issue-002\/","title":{"rendered":"Issue #002"},"content":{"rendered":"\n<p>Welcome to your Friday dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO <\/a>\u2013 Featuring Spotify&#8217;s pop-up space, Primark&#8217;s Central Perk caf\u00e9, KFC launches the \u2018Imposter Burger\u2019 and Karma Cola takes over Shoreditch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spotify bring the culture to Cannes Lions <\/strong><\/h2>\n\n\n\n<p>Spotify used their pop-up space at the Cannes Lions as an opportunity to highlight societal and social topics through a programme of talks. The event coincides with the recent release of Spotify\u2019s \u2018Culture Next\u2019 global trends report which delves into the realm of Generation Z. As a result, the brand invited attendees to learn more by attending a session discussing the report. It\u2019s important for <a href=\"https:\/\/www.theoneoff.com\/what-we-do\/brand\/\">digital brands<\/a> like Spotify to establish these tangible connections to their audience to drive deeper brand connections and encourage brand love.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Primark Perks <\/strong><\/h2>\n\n\n\n<p>Primark has opened a Friends themed Central Perk caf\u00e9 in its Manchester store. The caf\u00e9 is used to help promote the Friends branded merchandise which includes clothing and homewares. The caf\u00e9 is pushing the ethical\/eco-friendly angle with the use of compostable cups and ethically sourced coffee beans which is part of the Primark Cares initiative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KFC\u2019s Imposter Burger<\/strong><\/h2>\n\n\n\n<p>On the 17<sup>th<\/sup> June the KFC launched the \u2018Imposter Burger\u2019. The brand finally took the big step to cater for the ever-growing vegan market with its Quorn fillet covered in the signature secret KFC original recipe. Despite mixed reviews of the vegan burger it entirely sold out in just four days with KFC reporting that sales of the burger were 500% higher than that of a normal burger. The brand has expressed that next year they hope to roll out the vegan burger \u201cin a big way\u201d, so expect to see this imposter back on the menu in the not too distant future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Karma Cola goes after the \u2018Bad Adults\u2019 of Shoreditch\u2026<\/strong><\/h2>\n\n\n\n<p>Challenger brand Karma Cola is taking over Shoreditch with its light hearted jokes aimed at \u2018bad adults\u2019. The scenarios in the comic style creative outlines relatable narratives which many adults fall habit to\u2026 The ads will feature in print, social media and outdoors at 50 separate locations to confront other bad adults. Aside from the relatable and humorous creative the brand is attractive due to its ethical practices which have resulted in it being named the @EcoAge brand of the week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify at Cannes Lions, Primark Cafe, KFC Vegan Burger and Karma Cola&#8217;s Bad Adults<\/p>\n","protected":false},"author":12,"featured_media":2838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-2999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #002 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #002 - 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