{"id":3006,"date":"2020-06-08T17:49:14","date_gmt":"2020-06-08T17:49:14","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/06\/08\/issue-039\/"},"modified":"2025-05-08T13:20:57","modified_gmt":"2025-05-08T13:20:57","slug":"issue-039","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/06\/08\/issue-039\/","title":{"rendered":"Issue #039"},"content":{"rendered":"\n

Welcome to your weekly dose of TOO x TOO<\/a> \u2013 Featuring Bompas & Parr’s festive inspiration for 2020, Gucci personal shopping, Vogue key workers issue 2020 and Geely’s covid19 car.<\/p>\n\n\n\n

Socially Distanced Christmas Cheer<\/strong><\/h2>\n\n\n\n

Iconic experiential design studio Bompas & Parr have released a white paper providing festive inspiration for 2020 \u2018the year that nobody expected\u2019.<\/p>\n\n\n\n

They consider how new sanitary rules and social rhythms will impact our interactions at Christmas. They foresee that consumer behaviour will be striking a balance between Collective Optimism and Crowd Anxiety at Christmas.<\/p>\n\n\n\n

They set out the following proposals for our future festive period:<\/p>\n\n\n\n

Drive-thru Christmas<\/strong><\/h2>\n\n\n\n

Bompas & Parr foresees family-filled vehicles going on a Christmas journey \u2013 think elves on roller skates, wishes made via car-light Morse code, and carwashes converted into snow storm machines. For those without vehicles, it imagines socially distanced feasts served on trains, and Christmas scavenger hunts that allow small groups and families to explore decorated towns in a gamified way.<\/p>\n\n\n\n

Snow & Sanitiser<\/strong><\/h2>\n\n\n\n

With health and hygiene still set to be front of mind for consumers hosting Christmas parties in 2020, sanitation will take a festive guise. Antibacterial snow machines and Clouds of Cleanliness \u2013 an array of baubles that erupt with sanitiser \u2013 are potential options.<\/p>\n\n\n\n

Gucci bring back personal shopping<\/strong><\/h2>\n\n\n\n

In a bid to recreate its in-store experience, the brand has launched Gucci Live, a video service which allows staff to communicate with customers on their mobiles or laptops.<\/p>\n\n\n\n

Currently only a handful of staff are dedicated to this, but more are being assigned given early \u2018positive feedback.\u2019<\/p>\n\n\n\n

British Vogue honours key workers<\/strong><\/h2>\n\n\n\n

Vogue magazine, this month is honouring workers on the frontline of the coronavirus pandemic in its latest issue.<\/p>\n\n\n\n

Titled \u201cThe New Front Line\u201d, the magazine\u2019s July issue stars three women on its cover: Narguis Horsford, a train driver on the London Overground; Rachel Millar, a 24-year-old community midwife in east London; and Anisa Omar, a 21-year-old supermarket worker in King\u2019s Cross.<\/p>\n\n\n\n

The vehicle made to battle viruses<\/strong><\/h2>\n\n\n\n

Chinese based Geely have announced its decision to pivoting its pollution technology to the Covid-19 crisis with a new car that can allegedly stave off pathogens and viruses, akin to wearing a mask. <\/p>\n\n\n\n

Pathogen-filtering air systems are an existing focus for automotive manufacturers to appeal to health-conscious consumers, particularly in areas of high pollution such as China and India. However, this pandemic is spurring on these innovations and garnering global appeal.<\/p>\n\n\n\n

The car\u2019s intelligent purification system works with the car\u2019s air conditioning to prevent pathogens from entering the car\u2019s cabin and removing and eliminating those that do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to your weekly dose of TOO x TOO \u2013 our round-up of the four most exciting, unusual or interesting [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":2845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"\nIssue #039 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #039 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Welcome to your weekly dose of TOO x TOO \u2013 our round-up of the four most exciting, unusual or interesting [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2020\/06\/08\/issue-039\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-08T17:49:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T13:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_413.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1694\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/08\/issue-039\/\",\"url\":\"https:\/\/content.theoneoff.com\/2020\/06\/08\/issue-039\/\",\"name\":\"Issue #039 - 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