{"id":3008,"date":"2020-04-27T11:10:02","date_gmt":"2020-04-27T11:10:02","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/04\/27\/issue-033\/"},"modified":"2025-05-08T11:14:32","modified_gmt":"2025-05-08T11:14:32","slug":"issue-033","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/04\/27\/issue-033\/","title":{"rendered":"Issue #033"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO<\/a> \u2013 Featuring the &#8216;Did They Help&#8217; website launch, Snap Safe, Google Assistant &#8211; Stories of Splendid Isolation and the Budweiser Whassup campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Did They Help? <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last month saw the launch of UK-based, Did They Help \u2013 a website which tracks brands in terms of their actions during the COVID-19 pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can search the site for a brand to see a positive or negative score for their behaviour during the crisis. Actions such as offering paid sick leave, donating medical supplies, or supporting food banks are all tracked. The site also ranks brands as \u2018Heroes\u2019 as \u2018Zeroes\u2019 on a public leader board.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the pandemic continues and a recession becomes unavoidable, a brands current conduct will rightly affect its future perception. Read more about <a href=\"https:\/\/www.theoneoff.com\/journal\/insights\/during-a-global-pandemic-will-brand-response-be-measured-in-kindness\/\">brand kindness in a time of crisis in our latest post.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STAY BACK. SAVE LIVES. <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Global agency, we are social have released Snap Safe in response to the Coronavirus epidemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Snapchat lens helps users to practice social distancing whilst out in public. People can use the tool to see how far away from others they are and if someone gets too close to the user \u2013 standing less than the recommended two meters away \u2013 the lens sends a message to the user to \u2018STAY BACK. SAVE LIVES\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snap Safe is an interactive way to help users maintain their personal space whilst social distancing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google\u2019s Literary Respite <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If, like many working from home is having an impact on your ability to concentrate, Google Assistant may have the answer. The launch of their Stories of Splendid Isolation sees a series of short clips from various writers, reflecting on the Covid-19 crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a choice of three different authors a day, thoughts range from their personal experience of lockdown to thoughts on what life might be like post-isolation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The format is like being on a phone call with each of the authors and the short length is perfect for a moment of lockdown respite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Buds Support Buds<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Budweiser have created a subtle remake of their 1999 \u2018Whassup\u2019 campaign to encourage people to stay in touch while in quarantine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad was inspired by YouGov information that one in five Brits are living alone during lockdown. The new version of the ad ends with a hashtag #TogetherAtADistance and the endline \u2018Buds support buds. Check on yours.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands under scrutiny, Snapchat aids social distancing, Google&#8217;s Literary Respite &#038; Budweiser bring back a classic<\/p>\n","protected":false},"author":12,"featured_media":2847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #033 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #033 - 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