{"id":3009,"date":"2020-06-15T17:49:45","date_gmt":"2020-06-15T17:49:45","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/"},"modified":"2025-05-08T13:15:34","modified_gmt":"2025-05-08T13:15:34","slug":"issue-040","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/","title":{"rendered":"Issue #040"},"content":{"rendered":"\n

Welcome to your weekly dose of TOO x TOO<\/a> \u2013 Featuring Heinz’s Masterbrand strategy change, P&G’s anti-racist action, Dior’s Vespa design and Oslo’s Munch Museum.<\/p>\n\n\n\n

HEINZ\u2019s first masterbrand<\/strong> <\/h2>\n\n\n\n

For the first time after 150 years from its foundation, Heinz has undergone a branding unification. <\/p>\n\n\n\n

The process to create a \u201cmasterbrand\u201d involved changing brand strategy and tone of voice beside the packaging, logo and overall visual identity. The distinctive elements of the brand \u2013 the keystone and the Heinz label typeface \u2013 were highlighted and will take an important presence in the brand commercials. <\/p>\n\n\n\n

Jonny Spindler, the managing director of the agency in charge of the project, JKR, said that  <\/p>\n\n\n\n

P&G calls for anti-racist action<\/strong> <\/h2>\n\n\n\n

In a historical time where the Black Lives Matter movement gains momentum amid several global protests, many brands are taking a stand, expressing anti-racial messages to support the cause. <\/p>\n\n\n\n

In this regard, Procter and Gamble jumped on the wagon launching an ad created by Grey and Cartwright in the US. Rather than just advocating the group\u2019s anti-racism spirit, it calls into action all American people to help stop racism. \u201cRead. Listen. Donate. Plan. March. Vote. Speak out. Step in. Step up\u201d, are the closing words.  <\/p>\n\n\n\n

P&G\u2019s Chief Communication Officer, Damn Jones, explained his perspective saying <\/p>\n\n\n\n

A high couture-scooter<\/strong><\/h2>\n\n\n\n

With summer knocking at the door, the French high couture house Dior and the Italian motor brand Vespa from Piaggio, chose the perfect moment to announce their new co-creation, a high-couture scooter. <\/p>\n\n\n\n

Covered in a satin creamy white and decorated with leather accessories printed in Marc Bohan\u2019s 1967 Dior Oblique motif, the Vespa 946 Christian Dior is finished with golden details that make it unquestionably an elegance statement. <\/p>\n\n\n\n

In a press interview Dior mentioned<\/p>\n\n\n\n

The limited-edition collection will be available from spring 2021 in the Dior boutiques worldwide and in selected Piaggio\u2019s Motoplex stores. <\/p>\n\n\n\n

Oslo\u2019s Munch Museum got a new face<\/strong> <\/h2>\n\n\n\n

A new Munch museum has been built in Oslo Bjorvika to host the increased number of visitors of the original Munch museum based in eastern Oslo \u2013 and its brand identity is ace.  <\/p>\n\n\n\n

Built by architect studio Herreros, the museum, that will open at the end of the year, has a characteristic shape with a slant at its top. This element inspired the creation of its custom typeface, that slightly leans to the left and that is used for the wordmark too. <\/p>\n\n\n\n

The brand identity, developed by studio North, features a bold character, with a bright and unusual colour palette \u201cin line with Munch\u2019s art\u201d, that well accompanies the strong typeface. The team also dropped the word \u201cmuseum\u201d that was thought to be a barrier to attract new and young audiences.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to your weekly dose of TOO x TOO \u2013 our round-up of the four most exciting, unusual or interesting [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":2848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"\nIssue #040 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #040 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Welcome to your weekly dose of TOO x TOO \u2013 our round-up of the four most exciting, unusual or interesting [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T17:49:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T13:15:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"1110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/\",\"url\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/\",\"name\":\"Issue #040 - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png\",\"datePublished\":\"2020-06-15T17:49:45+00:00\",\"dateModified\":\"2025-05-08T13:15:34+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png\",\"width\":1690,\"height\":1110},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Issue #040\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue #040 - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Issue #040 - TOO Content","og_description":"Welcome to your weekly dose of TOO x TOO \u2013 our round-up of the four most exciting, unusual or interesting [\u2026]","og_url":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/","og_site_name":"TOO Content","article_published_time":"2020-06-15T17:49:45+00:00","article_modified_time":"2025-05-08T13:15:34+00:00","og_image":[{"width":1690,"height":1110,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png","type":"image\/png"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/","url":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/","name":"Issue #040 - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png","datePublished":"2020-06-15T17:49:45+00:00","dateModified":"2025-05-08T13:15:34+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_419.png","width":1690,"height":1110},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2020\/06\/15\/issue-040\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Issue #040"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3009"}],"version-history":[{"count":1,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3009\/revisions"}],"predecessor-version":[{"id":3577,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3009\/revisions\/3577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/2848"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}