{"id":3011,"date":"2019-08-16T16:12:56","date_gmt":"2019-08-16T16:12:56","guid":{"rendered":"https:\/\/content.theoneoff.com\/2019\/08\/16\/issue-004\/"},"modified":"2025-05-07T13:37:18","modified_gmt":"2025-05-07T13:37:18","slug":"issue-004","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2019\/08\/16\/issue-004\/","title":{"rendered":"Issue #004"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your Friday dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO<\/a> \u2013 Featuring movements towards greener travel, New Look&#8217;s partnership with The Vegan Society, Hendricks Gin activations and a Government campaign causing controversy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Super Slow Travel\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The trend for greener travel is forcing brands in the tourism sector to demonstrate their commitment to providing a planet-friendly adventure. As movements like \u2018Flygskam\u2019 (flight-shaming) gain traction in the homeland of adolescent activist of the moment, Greta Thunberg, this could spell good news for rail travel as highlighted by an Airbnb survey which found 70% of travellers prefer \u2018slow travel\u2019 by train or car, instead of plane journeys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fashion Retailers Seize a Tasty Opportunity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The dominance of the vegan lifestyle is extending far beyond the refrigerator shelves, as New Look partner with The Vegan Society for a planned September launch of a 500-piece, animal-product free collection. Similarly, Dr. Martens reported a 70% profit increase attributed largely to their vegan range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hendrick\u2019s Gin expand on experiential <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dubbed \u2018Portals to the peculiar\u2019, the brand will be hosting three activations across London and Edinburgh. Visitors will step into a seemingly inconspicuous shop front, only to find a cast of bizarre characters who promise a 45-minute experience of \u2018unusual\u2019 interactions\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Government campaign causes controversy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It seems using the medium of fried chicken boxes to raise awareness of the UK\u2019s worsening knife crime has proven unpopular, as MPs and the general public took to social media this week to deride the campaign as offensive and racist in its stereotypical targeting of certain communities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green travel, Vegan Fashion, Hendricks &#8216;Portals to the Peculiar&#8217; and Chicken Controversy<\/p>\n","protected":false},"author":12,"featured_media":2850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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