{"id":3017,"date":"2020-08-28T10:07:46","date_gmt":"2020-08-28T10:07:46","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/08\/28\/the-welcome-honesty-of-wombstories\/"},"modified":"2020-08-28T10:07:46","modified_gmt":"2020-08-28T10:07:46","slug":"the-welcome-honesty-of-wombstories","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/08\/28\/the-welcome-honesty-of-wombstories\/","title":{"rendered":"The welcome honesty of #WombStories"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During the Coronavirus pandemic \u2013 we have seen many brands act quickly to offer support. Whether it is a pivot in manufacturing, or empathetic innovation, many have used their assets and resources for good.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post pandemic, where should this effort be directed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers have already begun vetting companies to ensure a brand\u2019s values match their personal beliefs, but they\u2019re also rethinking the motivations behind their purchases, opting for products that support them and their local community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bodyform\u2019s progressive new campaign,&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=wombstories&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6687302599542116352\">#WombStories<\/a>&nbsp;is a great example of a brand taking responsibility to influence change for the better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short film is a far cry from the tennis playing, rollerblading, sky-diving woman and shows instead nuanced depictions of a multitude of lived experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is appetite for change amongst consumers and an expectation on brands to get the ball rolling.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaigns like Bodyform\u2019s are a step in the right direction \u2013 reducing stigma, encouraging conversation and bringing communities together in a genuine way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Coronavirus pandemic \u2013 we have seen many brands act quickly to offer support. Whether it is a pivot [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":2856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4],"class_list":["post-3017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The welcome honesty of #WombStories - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The welcome honesty of #WombStories - TOO Content\" \/>\n<meta property=\"og:description\" content=\"During the Coronavirus pandemic \u2013 we have seen many brands act quickly to offer support. 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