{"id":3024,"date":"2019-11-08T17:07:03","date_gmt":"2019-11-08T17:07:03","guid":{"rendered":"https:\/\/content.theoneoff.com\/2019\/11\/08\/issue-015\/"},"modified":"2025-05-07T14:04:20","modified_gmt":"2025-05-07T14:04:20","slug":"issue-015","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2019\/11\/08\/issue-015\/","title":{"rendered":"Issue #015"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your Friday dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO<\/a> \u2013 Featuring Artet&#8217;s aperitif with THC, Other Stories and Giorgia Lupi collaboration, Ikea&#8217;s first Christmas advert and the &#8216;Tree of Liberty&#8217;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A drink for the sober curious <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Catering to a number of consumers looking to cannabis as an alternative to alcohol, start-up brand Artet has launched the first ready-to-drink luxury aperitif with THC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artet suggest that the drink is perfect for \u2018something light to ease into the evening or something stronger to help you unwind.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each serving is blended with botanicals and 2.5mg of THC to be enjoyed on the rocks or in an alcoholic or non-alcoholic cocktail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of products like this reinforce the influence cannabis continues to have across a range of categories in the luxury market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning data into wearable stories <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in stores this week, the collaboration between &amp; Other Stories and Giorgia Lupi&nbsp; tells the stories of three remarkable women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These data-driven designs are based on the true stories of scientist, Ada Lovelace (The Mathematician), Mae Jemison (The Astronaut), and Rachel Carson (The Conservationist). The patterns represent their incredible achievements turning it into a wearable narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To create the collection, Lupi isolated each of the women\u2019s experiences, assigned visual elements to those details and then created infographics based on these.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IKEA\u2019s first Christmas ad tackles \u2018home shame\u2019 <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IKEA have taken a different approach for their first-ever Christmas ad campaign, focussing on festive hosting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spot features a couple who are expecting guests for dinner but become racked with \u2018home shame\u2019 when they survey their cluttered living room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad has received praise, particularly for its soundtrack by grime MC D Double E. Austin Darbo, (Head of Editorial at Apple Music) tweeted his approval by remarking that ad agencies should follow suit by \u2018thinking outside the box and trying other genres.\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2018Tree of Liberty\u2019 takes root <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colourful, rich and bejewelled \u2013 Liberty has had an expansive makeover in time for Christmas. Central to the display, in the store\u2019s main atrium, is the vast \u2018Tree of Liberty\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrapped in a deep teal velvet, branches are adorned with natural moss and twinkling lights. Mythical fruits resembling precious stones and magical animals complete the menagerie of colour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An unusual aperitif, wearable data, IKEA&#8217;s first Christmas ad and the Tree of Liberty takes root.<\/p>\n","protected":false},"author":12,"featured_media":2862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #015 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #015 - 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