{"id":3025,"date":"2020-02-24T11:10:46","date_gmt":"2020-02-24T11:10:46","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/02\/24\/issue-024\/"},"modified":"2025-05-08T09:49:40","modified_gmt":"2025-05-08T09:49:40","slug":"issue-024","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/02\/24\/issue-024\/","title":{"rendered":"Issue #024"},"content":{"rendered":"\n

Welcome to your weekly dose of TOO x TOO<\/a> \u2013 Featuring Burger King’s ‘The Moldy Whopper’, Fest Mini Cinema in Amsterdam, a new Sephora Campaign and the Guardian Weekly post-brexit campaign.<\/p>\n\n\n\n

Burger King leaves a bad taste <\/strong> <\/h2>\n\n\n\n

Have you ever seen how appetising a Whopper burger looks like after 34 days from its preparation? <\/p>\n\n\n\n

\u2026Very green and furry.  <\/p>\n\n\n\n

Burger King chose such a scene for their campaign to signal the time when the international fast-food chain has removed artificial preservatives from its whoppers in most European countries.  <\/p>\n\n\n\n

The campaign has received mixed reviews, with some saying that the headline grabbing nature leaves a bad taste in the mouth.  <\/p>\n\n\n\n

Make yourself at home with FEST<\/strong> <\/h2>\n\n\n\n

Picture the scene. You have committed to a new sofa for your home. But what if, after you buy that new sofa, you realise that in the end, it wasn\u2019t as comfortable as it felt in the shop?  <\/p>\n\n\n\n

No problem. The furniture retail industry is setting new standards to avoid such an issue, and it is led by the Dutch, FEST Amsterdam. FEST, in fact, transformed the basement of their Amsterdam showroom into a Mini Cinema.<\/p>\n\n\n\n

Here, you\u2019ll be able to try two different sofas while watching a 45min or 90min movie or series, during which you\u2019ll be served snacks too. To book your slot, you just have to visit FEST website, check their calendar, and enter your details.  <\/p>\n\n\n\n

The Unlimited Power of B<\/strong>eauty <\/h2>\n\n\n\n

The latest Sephora campaign aims to celebrate unicity and self-expression with \u201cThe unlimited power of beauty\u201d slogan \u2013 perhaps a clich\u00e9\u2019, perhaps an untiring slogan that never will cease to inspire worldwide women. With British photographer Nadine Ijewere and German filmmaker Jonas Lindstroem, the brands film tells the story about a girl turning into a woman, going through real life struggles, moments of joy, doubt, intimacy and sharing.  <\/p>\n\n\n\n

The campaign film is accompanied by a series of advertising posters for the multiple brand\u2019s departments, that state different bold-characters mantras showing diverse beauties in gender, age, style and race.  <\/p>\n\n\n\n

In case of injustice, break glass. <\/strong><\/h2>\n\n\n\n

Last week saw the launch of a new Guardian Weekly campaign aimed at growing the magazine readership post-Brexit.  <\/p>\n\n\n\n

The campaign is taking place on the streets of Germany, its current largest EU market, and was ideated by The Guardian in-house creative team Oliver.  <\/p>\n\n\n\n

Fire-alarm like boxes have been installed on advertising walls, and instead of containing a fire shutter, they enclose a copy of the Guardian Weekly. Chained to the box there\u2019s a little hammer that allows passers to actually break the glass and take the copy inside. <\/p>\n\n\n\n

Spread across the city, the campaign features some of the most iconic covers from the last year with copy relevant to the themes found within.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Burger King’s mouldy Whopper, FEST’s try before you buy, The Unlimited Power of Beauty and The Guardian’s provocative news stands<\/p>\n","protected":false},"author":12,"featured_media":2863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"\nIssue #024 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #024 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Burger King's mouldy Whopper, FEST's try before you buy, The Unlimited Power of Beauty and The Guardian's provocative news stands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2020\/02\/24\/issue-024\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-24T11:10:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T09:49:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_449.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1682\" \/>\n\t<meta property=\"og:image:height\" content=\"1104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/02\/24\/issue-024\/\",\"url\":\"https:\/\/content.theoneoff.com\/2020\/02\/24\/issue-024\/\",\"name\":\"Issue #024 - 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