{"id":3026,"date":"2019-08-30T17:13:38","date_gmt":"2019-08-30T17:13:38","guid":{"rendered":"https:\/\/content.theoneoff.com\/2019\/08\/30\/issue-006\/"},"modified":"2025-05-07T13:30:40","modified_gmt":"2025-05-07T13:30:40","slug":"issue-006","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2019\/08\/30\/issue-006\/","title":{"rendered":"Issue #006"},"content":{"rendered":"\n<p>Welcome to your Friday dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO<\/a> \u2013 Featuring Puma&#8217;s flagship store on Fifth Avenue, Barbie\u2019s 60th anniversary makeover, The \u2018Heinz Beanz Muzeum\u2019 and A$AP Rocky&#8217;s Babushka Boi video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puma open their Fifth Avenue flagship<\/h2>\n\n\n\n<p>The two-floor store includes a customisation studio, F1 racing and football simulators, gaming experiences and a basketball zone alongside the retail offering.<\/p>\n\n\n\n<p>Puma\u2019s immsersive \u2018Skill Cube\u2019 uses virtual technology to allow customers to receive one-on-one training from sportswear brand ambassadors. Lewis Hamilton and Romelu Lukaku are amongst athletes to host sessions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barbie gets a Birthday makeover<\/h2>\n\n\n\n<p>To honour Barbie\u2019s 60th anniversary, and celebrate its diverse range of dolls, Vogue invited six leading young designers to dress the icon in their signature style.<\/p>\n\n\n\n<p>Richard Malone, for example embraced eco-dyed lurid colours and unexpected textures formed from recycled ocean waster and repurposed dog beds whilst Charles Jeffrey Loverboy favours eclectic characters and electric atmosphere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Heinz feel the love for Baked Beans<\/h2>\n\n\n\n<p>As part of the campaign to celebrate its 150th anniversary, Heinz chose to champion its \u2018staple\u2019 product in an immersive, bean themed pop-up.<\/p>\n\n\n\n<p>The \u2018Heinz Beanz Muzeum\u2019 takes fans on a journey through Heinz history with historical ads, key information and brand packaging. A scented toaster tunnel leads to a space where kids can play in a bean ball pit and sample some unique dishes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A$AP Rocky releases political Babushka Boi video<\/h2>\n\n\n\n<p>Employing photographer and director Nadia Lee Cohen to direct his recent comeback,&nbsp;<em>Babushka Boi<\/em>&nbsp;sees the artist in her element as she adds a dose of political strangeness to the latest music video.<\/p>\n\n\n\n<p>Nodding towards A$AP Rocky\u2019s recent conflicts with the law, the short opens with a police van filled with anthropomorphised pigs, who are also incidentally, policemen. A derisive hint to the rapper\u2019s experiences, the film follows the animalistic brigade of law enforcers chasing Rocky and his entourage through Nadia\u2019s signature lens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma&#8217;s personalised flagship, Barbie&#8217;s birthday, a Baked Bean Museum and a terrifying video from A$AP Rocky<\/p>\n","protected":false},"author":12,"featured_media":2864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #006 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #006 - 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