With retail spaces carefully and prudently reopening after lockdown, the days of being shoulder to shoulder with strangers in public spaces feels like a different time.<\/p>\n\n\n\n
Helping to reassure consumer anxiety with well curated and considered spaces can go a long way to show that your brand cares. <\/p>\n\n\n\n
Skincare brand Haeckels, based in Margate, for example are running a \u2018social experiment\u2019 in their seaside store. <\/p>\n\n\n\n
For its reopening, the store was re-imagined \u2013 cabinets and shelves full of products have been replaced with a product-free mirrored interior.<\/p>\n\n\n\n
Shoppers only need to interact with the door handle and touchscreen to browse the collection. Only one customer is allowed in the shop at a time and clean air is pumped through the space at all times. <\/p>\n\n\n\n
\u201cIt was time to re-evaluate and progress. We have to move on together, as one community, whilst also not being afraid to leave the past before.<\/p>\n\n\n\n
I imagined a shop where everyone was safe, as much of a safe space as anybody could possibly need to be anxiety free\u2026\u2026I imagined infinity and a lone robot.\u201d<\/p>\n\n\n\n
This example of self-contained retail is a way to surprise and delight consumers in a way that eases anxiety and shows both kindness and consideration as people return to stores post lockdown.<\/p>\n","protected":false},"excerpt":{"rendered":"
With retail spaces carefully and prudently reopening after lockdown, the days of being shoulder to shoulder with strangers in public [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":2866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4],"class_list":["post-3028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-too"],"acf":[],"yoast_head":"\n