{"id":3054,"date":"2020-01-28T09:45:02","date_gmt":"2020-01-28T09:45:02","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/"},"modified":"2025-05-07T14:31:27","modified_gmt":"2025-05-07T14:31:27","slug":"issue-020","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/","title":{"rendered":"Issue #020"},"content":{"rendered":"\n

Welcome to your weekly dose of TOO x TOO<\/a> \u2013 Featuring an insight into Quorn’s carbon footprint, i-D and Rihanna’s 2020 collaboration, Nike x Pigalle and Puma’s ‘Be the Spark’ campaign.<\/p>\n\n\n\n

Informed consumption<\/h2>\n\n\n\n

Quorn is a UK plant-based protein brand, and it also will be the first big food brand to include a carbon footprint label on its packaging.  It will indicate a measure of carbon produced per kilogram of product, a \u2018farm to shop\u2019 carbon footprint data that will be certified by The Carbon Trust.<\/p>\n\n\n\n

In this way, Quorn wants to help consumers to make purchasing choices that are informed regarding the planet\u2019s climate.<\/p>\n\n\n\n

It looks set to be a successful commercial move considering a 2019 global study by The Carbon Trust, according to which 66% of costumers feel more positive about brands that demonstrate and communicate their effort to reduce their carbon footprint.<\/p>\n\n\n\n

i-D and Riri\u2019s special Rihannazine<\/em><\/h2>\n\n\n\n

Rihanna has collaborated with i-D to create a 144-page, ad-free, limited edition zine to celebrate pioneers for change in the 2020 decade. The 5000 copies due to be issued are sold out, but it\u2019s still possible to explore the magazine, Rihannazine,<\/em> on the i-D website.<\/p>\n\n\n\n

According to Rihanna, the issue represents change and culture and<\/p>\n\n\n\n

i-D and Riri\u2019s Rihannazine is one of i-D\u2019s projects to celebrate its 40 years in the business.<\/p>\n\n\n\n

The power of sport to move the world<\/h2>\n\n\n\n

Nike never stops surprising, and this time they do it by breathing life into two basketball courts in Mexico City in collaboration with fashion designer Stephane Ashpool\u2019s brand Pigalle.<\/p>\n\n\n\n

The Mexico City basketball court refurbishment, among others in different cities, is a part of a project aimed at fostering community-building in the name of \u201cThe power of sport to move the world\u201d, following a series of footwear and apparel collections generated by the two brands\u2019 collaboration.<\/p>\n\n\n\n

Nike have also kept sustainability in mind, the courts are built with NIKE GRIND, the Nike company that recycles worn-out or unsellable footwear to produce other materials and work with other industries.<\/p>\n\n\n\n

Inspiring sports-ads<\/h2>\n\n\n\n

Sports brand Puma has recently released a one-minute ad to promote its new Puma football shoe model.<\/p>\n\n\n\n

In a balance between energetic images and sounds, and unexpected fun flashes, the \u201cBe the spark\u201d ad feels powerful and inspiring:<\/p>\n\n\n\n

\u2013 it plays. The spot features some football players including Luis Suarez and Sergio Aguero, and Manchester City manager Pep Guardiola, who\u2019s voice is used to open the scene.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first carbon-footprint ‘open’ label, a special limited edition zine, sustainably designed Nike basketball courts & a fun-powerful footwear ad<\/p>\n","protected":false},"author":12,"featured_media":2892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"\nIssue #020 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #020 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"The first carbon-footprint 'open' label, a special limited edition zine, sustainably designed Nike basketball courts & a fun-powerful footwear ad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T09:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T14:31:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1694\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/\",\"url\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/\",\"name\":\"Issue #020 - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png\",\"datePublished\":\"2020-01-28T09:45:02+00:00\",\"dateModified\":\"2025-05-07T14:31:27+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png\",\"width\":1694,\"height\":1114},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Issue #020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue #020 - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Issue #020 - TOO Content","og_description":"The first carbon-footprint 'open' label, a special limited edition zine, sustainably designed Nike basketball courts & a fun-powerful footwear ad","og_url":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/","og_site_name":"TOO Content","article_published_time":"2020-01-28T09:45:02+00:00","article_modified_time":"2025-05-07T14:31:27+00:00","og_image":[{"width":1694,"height":1114,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png","type":"image\/png"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/","url":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/","name":"Issue #020 - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png","datePublished":"2020-01-28T09:45:02+00:00","dateModified":"2025-05-07T14:31:27+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_507.png","width":1694,"height":1114},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2020\/01\/28\/issue-020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Issue #020"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3054"}],"version-history":[{"count":1,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3054\/revisions"}],"predecessor-version":[{"id":3534,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3054\/revisions\/3534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/2892"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}