{"id":3058,"date":"2020-04-14T16:08:00","date_gmt":"2020-04-14T16:08:00","guid":{"rendered":"https:\/\/content.theoneoff.com\/2020\/04\/14\/issue-031\/"},"modified":"2025-05-08T11:24:08","modified_gmt":"2025-05-08T11:24:08","slug":"issue-031","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2020\/04\/14\/issue-031\/","title":{"rendered":"Issue #031"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of <a href=\"https:\/\/www.theoneoff.com\/news\/too-x-too\">TOO x TOO<\/a> \u2013 Featuring It&#8217;s Nice That &#8211; Rainbows in Response, John Lewis&#8217; wellbeing area, Faace social media and Lockdown &#8211; Women&#8217;s Aid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rainbows in Response<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In response to the current Coronavirus pandemic pictures of rainbows have been springing up across cities and towns as a reminder that we are still united, even in isolation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s Nice That reached out to seven creatives, each coming from a different discipline and a different part of the world, and asked them to create their own image featuring a rainbow. The images which signify \u2018this storm will pass\u2019 are a celebration of diversity and creativity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">John Lewis, doing their bit\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The John Lewis Partnership is designing and installing a well-being area for medical staff and volunteers at the NHS Nightingale Hospital at Excel London.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be the only area of the facility designed to give all staff a space to relax and take time out from the challenging environment of treating patients with Covid-19.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside this, JLP has partnered the British Medical Association to distribute care packages for front-line workers to the busiest hospitals across the UK. They will include a selection of non-clinical essentials, including toiletries, snacks, tea, coffee and socks, along with a well-being leaflet with information on a counselling service and guidance from the BMA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A modern language<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With many consumers now WFH, skincare regimes have seen a boost and in an increasingly saturated beauty market \u2013 how do consumers navigate to the right product for them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">British skincare start-up, Faace have adapted their messaging to be more relatable, such as redness post-exercise, acne caused by hormones and a lack of sleep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faace\u2019s social media posts nurture conversations between the customer and brand, encouraging the discovery and exploration of how specific lifestyle changes affect the skin :<a href=\"https:\/\/www.instagram.com\/wearefaace\/\">https:\/\/www.instagram.com\/wearefaace\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2018The Lockdown\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The film and poster campaign, \u2018The Lockdown\u2019 for Women\u2019s Aid shows quiet shots of desolate streets around London with the simple, chilling message that \u201cdomestic abusers are no longer walking among us\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new ad, was made in just a week by a team of creatives, who independently got on their bikes and shot footage around their local area while on their once-daily exercise routine permitted by the government.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rainbows in response, John Lewis help the cause, Faace talk a modern language &#038; new Woman&#8217;s Aid campaign shows &#8216;The Lockdown&#8217; in a new light<\/p>\n","protected":false},"author":12,"featured_media":2896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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