{"id":3068,"date":"2021-01-11T14:28:00","date_gmt":"2021-01-11T14:28:00","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/01\/11\/issue-051\/"},"modified":"2021-01-11T14:28:00","modified_gmt":"2021-01-11T14:28:00","slug":"issue-051","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/01\/11\/issue-051\/","title":{"rendered":"Issue\u00a0#051"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of TOO x TOO \u2013 featuring North Face X Gucci, the aggregated marketplace, lockdown crafts and stress-free smells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">North Face X Gucci<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A very unlikely match, but also once of the most highly anticipated fashion collaborations for 2021 \u2013 Gucci has partnered with The North Face to launch a limited collection of clothing, accessories, luggage and shoes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The eccentric Italian label has also bought its own aesthetic to the outerwear label through a selection of camping gear, including sleeping bags and tents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The inspiration for the collaboration comes from the power of nature and the 1970\u2019s feel is influenced by the early beginnings of The North Face which started life as a outdoor retailer based in Berkeley, California, as opposed to the global brand it is today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The aggregated marketplace<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With physical shops forced to close again and online brands fighting for space in a competitive market, new brands are joining forces to help curate specialist online marketplaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look to The Green Hub, an Australian based fashion and lifestyle blog which compiles research, brands and guides to help their consumers be more kind to people and plant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or Jamii, which collates a number of black-owned business ranging from art, beauty and fashion to food, homeware and haircare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as Bookshop which launched with the purpose of helping indie bookshops through the worst of the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting crafty in Lockdown<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many have turned to crafting during hard times, relying on its nostalgic effect to ease anxieties. Hobbycraft alone have reported a 200% growth in online sales since the onset of the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tactile pastimes like tie-dye, embroidery and macram\u00e9 have been the arts-and-crafts retailer\u2019s fastest-growing categories this year. With customers saying it both benefitted their wellbeing (56%) and took their mind off things (42%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Craft is also beginning to influence the retail world\u2026 Opened in July,&nbsp;<a href=\"https:\/\/www.themakerie.ca\/\">The Makerie<\/a>&nbsp;in Prince George, Canada, is a caf\u00e9-meets-crafts space, with menus for both maker projects (felt quote wall hangings or leather and vinyl painting) and coffees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smells like Anti-Stress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">US healthcare brand&nbsp;<a href=\"https:\/\/uk.thenueco.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Nue Co<\/a>&nbsp;has introduced its new unisex anti-stress fragrance supplement,&nbsp;<a href=\"https:\/\/uk.thenueco.com\/pages\/forest-lungs?utm_source=facebookads&amp;utm_medium=paidsocial&amp;utm_campaign=PRIME-PRSPCT_NPD-FORESTLUNGS_UK_Q4_TRF+%E2%80%93+Copy&amp;utm_term=Retail%2BCompetitors%2BBrands_28-65_PRSPCT_INT_UK_ALL_ALL_IMP_x_CPM&amp;utm_content=LRN_VID_11_ForestLungs_PDP_NPD_LFST_Green_Text_21_BENEFIT_18B_MOV_Retail%2BCompetitors%2BBrands_28-65_PRSPCT_INT_UK_ALL_ALL_IMP_x_CPM&amp;fbclid=PAAaaCFqiEjlKa-4MOcEFlPVQ3-WYHSfTV6urqgUyURZu5-Rc8HTikDrPGvtE\" target=\"_blank\" rel=\"noreferrer noopener\">Forest Lungs<\/a>, which it claims tackles stress by bringing nature to the body.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As global consumers continue to spend an increased period of time indoors during lockdown, they are hungry for a connection with the outdoors and the mental benefits of the natural world. And according to the brand\u2019s clinical trials, 96% felt less stressed within 30 minutes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOOxTOO issue 51<\/p>\n","protected":false},"author":12,"featured_media":2906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue\u00a0#051 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue\u00a0#051 - 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