{"id":3074,"date":"2021-03-19T12:00:00","date_gmt":"2021-03-19T12:00:00","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/03\/19\/issue-055\/"},"modified":"2021-03-19T12:00:00","modified_gmt":"2021-03-19T12:00:00","slug":"issue-055","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/03\/19\/issue-055\/","title":{"rendered":"Issue #055"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of TOO x TOO\u202fthis week featuring the workaholic hotel, KitKat take on Willy Wonka, Boomers get on their Brompton,&nbsp;and Mini get personal.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Workaholic Hotel&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Singapore is hoping to entice business travellers post pandemic with a new hotel concept whereby guests can avoid the 14-day quarantine requirement by trading constant testing for private meeting spaces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>When guests arrive, they are taken to the&nbsp;purpose built&nbsp;hotel, where they quarantine until a negative Covid test is completed. The hotel amenities have been designed with business travellers in mind \u2013 with 40 private meeting rooms, meals included in rooms costs and concierge services which can be accessed via an app.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;This idea talks perfectly to the anxiety around health that many of us will continue to carry post virus. However, with many of us forced to cut back on travel over the last year and businesses having to find innovative ways to work and collaborate \u2013 will business travel ever have the same demand again.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KitKat take on Willy Wonka&nbsp;<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"> <img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/MicrosoftTeams-image%20(13)-png.png\" loading=\"lazy\"\/><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Easter around the corner, many chocolate brands will be looking to ways in which they can create experiential moments virtually. Nestl\u00e9 Brazil are first to the party with their KitKat&nbsp;Chocolatory&nbsp;\u2013 a&nbsp;customisation centred flagship dedicated to the humble KitKat.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital store will replicate physical experiences for consumers, for example, visitors can create a pick \u2018n\u2019 mix selection of a minimum of 10 bars from 18 KitKat flavours and choose between three types of packaging, emblazoned in one of four prints. They can also choose personalised messages to be printed on these boxes or laser-etched onto metal tins.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;a small cost, shoppers can take their customisation to the next level by printing their own photos directly onto KitKat bars using edible&nbsp;inks..&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Service design advancements allow quick and easy deliveries. A Multi-Stock feature identifies the nearest physical store to carry out the delivery, alongside click and collect options and two-hour express delivery for S\u00e3o Paulo residents.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Boomers get on their&nbsp;Brompton<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In their new campaign, Brompton have asked Boomers and Seniors to get in their bikes.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The outdoor campaign was a runner up for this year\u2019s TfL Diversity in Advertising contest and shows that you can create a beautiful, stylish campaign when working with this older, sometimes forgotten audience.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/MicrosoftTeams-image%20(10)-png.png\" loading=\"lazy\"\/><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mini<\/strong><strong>&nbsp;get&nbsp;personal&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Car brand Mini have enlisted the help of&nbsp;a number of&nbsp;creatives including digital influencer&nbsp;Miquela,&nbsp;skateboarder&nbsp;Briana King&nbsp;and fashion designer&nbsp;Sir Paul Smith&nbsp;to promote its latest electric models.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, which is running on their social channels currently shows Miquela, Briana King and Sir Paul Smith showcase the different models in their own distinct way.&nbsp;Some take their personalisation much further than others&nbsp;&#8211;&nbsp;&nbsp;Istanbul-based Tuba&nbsp;Geckil\u2019s&nbsp;contribution&nbsp;for example &#8211;&nbsp;creates&nbsp;a car-shaped cake.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"570\" height=\"572\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_026.png\" class=\"wp-image-2491\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_026.png 570w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_026-150x150.png 150w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CMbvhsLH7hP\/\">https:\/\/www.instagram.com\/p\/CMbvhsLH7hP\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TooXToo issue 55<\/p>\n","protected":false},"author":12,"featured_media":2911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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