{"id":3090,"date":"2021-06-18T10:21:29","date_gmt":"2021-06-18T10:21:29","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/06\/18\/then_now_next_service\/"},"modified":"2021-06-18T10:21:29","modified_gmt":"2021-06-18T10:21:29","slug":"then_now_next_service","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/06\/18\/then_now_next_service\/","title":{"rendered":"Then, Now, Next: Service"},"content":{"rendered":"\n

Then<\/strong><\/h2>\n\n\n\n

Previously, when it came to service, customers were expecting one thing \u2013 that the process would be easy and automated.  <\/p>\n\n\n\n

However, the introduction of AR shifted expectations and provided a wider opportunity for brands. <\/p>\n\n\n\n

Millions of people were having compelling, immersive experiences of mixed reality on their smartphones, which widened the expectation for magical, gripping m-commerce experiences. <\/p>\n\n\n\n

\"MicrosoftTeams-image <\/strong><\/h2>\n\n\n\n

Now<\/strong><\/h2>\n\n\n\n

The customer service landscape is evolving at great speed, catalysed by the Covid-19 pandemic, consumers now expect service in-store, at home, online and even in virtual environments.\u202f <\/p>\n\n\n\n

Fast, flexible and controlled fulfillment will be key for new retail experience as we emerge from a time in which ecommerce was adopted in huge numbers.\u202f <\/p>\n\n\n\n

As high street retailers begin to redefine how their store experience works post-covid, tools to help clientele will be key to help give customers 360-degree service,\u202fincluding appointment booking, live chat and virtual assistants.\u202f <\/p>\n\n\n\n

\"MicrosoftTeams-image <\/strong><\/p>\n\n\n\n

Next <\/strong><\/h2>\n\n\n\n

Bringing these services directly into the consumers homes will be one way to increase revenue and add value to the service experience in future.  <\/p>\n\n\n\n

Look to new brand Adla for inspiration\u2026catering exclusively to students, Adla\u202f<\/a>is a new UK-based, US-operating service that drops off clothing (curated to suit individuals\u2019 tastes via on-campus and online questionnaires) from brands including Nike and Zara at students\u2019 dorm rooms. Students have two days to try clothes before returning unwanted items \u2013 via dorm-room pick-up \u2013 and paying for kept products.  <\/p>\n\n\n\n

 \"MicrosoftTeams-image<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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