{"id":3096,"date":"2021-06-30T14:05:00","date_gmt":"2021-06-30T14:05:00","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/06\/30\/sports-direct-oxford-street-press-round-up\/"},"modified":"2021-06-30T14:05:00","modified_gmt":"2021-06-30T14:05:00","slug":"sports-direct-oxford-street-press-round-up","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/06\/30\/sports-direct-oxford-street-press-round-up\/","title":{"rendered":"Sports Direct new flagship launches"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We\u2019re proud to have launched the new Sports Direct flagship store on London&#8217;s Oxford Street this month.&nbsp;It\u2019s been the culmination of four years of working closely with Sports Direct to elevate the brand experience for their customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over three floors, the store gives the enthusiast of any sport the inspiration, tools, possibilities and all the gear you can imagine in a way which has revolutionised the Sports Direct shopping experience. Whilst the store is rich in technology, a grass roots design approach has been implemented. Original features have been respected and amplified; and eco-conscious principles have been adopted. However, the key shift is the shopping experience which is 100% guided by the customer rather than categories or brands.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evening Standard&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.standard.co.uk\/business\/leisure-retail\/sports-direct-oxford-street-flagship-new-tech-b941230.html\" rel=\"noopener\" target=\"_blank\">Read more&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1653\" height=\"1653\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_080.jpg\" class=\"wp-image-2545\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_080.jpg 1653w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_080-650x650.jpg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_080-850x850.jpg 850w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_080-150x150.jpg 150w\" sizes=\"(max-width: 1653px) 100vw, 1653px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Drapers&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.drapersonline.com\/news\/first-look-sports-directs-oxford-street-store-gets-10m-revamp\" rel=\"noopener\" target=\"_blank\">Read more<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retail Week&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retail-week.com\/sports-and-leisure\/store-gallery-sports-direct-hails-new-era-with-10m-oxford-street-revamp\/7040049.article\" rel=\"noopener\" target=\"_blank\">Read more&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"3528\" height=\"3528\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_081.jpeg\" class=\"wp-image-2546\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_081.jpeg 3528w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_081-650x650.jpeg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_081-850x850.jpeg 850w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_081-150x150.jpeg 150w\" sizes=\"(max-width: 3528px) 100vw, 3528px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Design Week<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.designweek.co.uk\/issues\/21-27-june-2021\/sports-direct-redesign\/?cmpid=dwnews_21211451&amp;utm_medium=email&amp;utm_source=newsletter&amp;utm_campaign=dw_daily&amp;adg=PNIFCOdqAqsy8j7\" rel=\"noopener\" target=\"_blank\">Read more<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2943\" height=\"2944\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_082.jpg\" class=\"wp-image-2547\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_082.jpg 2943w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_082-650x650.jpg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_082-850x850.jpg 850w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_082-150x150.jpg 150w\" sizes=\"(max-width: 2943px) 100vw, 2943px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fashion United&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fashionunited.uk\/news\/retail\/sports-direct-opens-revamped-oxford-street-flagship\/2021062256127\" rel=\"noopener\" target=\"_blank\">Read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/SD_Oxford_Street_2021_1239_insta.jpg\" alt=\"SD_Oxford_Street_2021_1239_insta\" width=\"1594\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1594px\"\/>Retail Gazette&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2021\/06\/sports-direct-reopens-london-flagship-with-10m-revamp\/\" rel=\"noopener\" target=\"_blank\">Read more&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"5430\" height=\"5316\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_078.jpeg\" class=\"wp-image-2543\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_078.jpeg 5430w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_078-650x636.jpeg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_078-850x832.jpeg 850w\" sizes=\"(max-width: 5430px) 100vw, 5430px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sports Direct Press Coverage<\/p>\n","protected":false},"author":12,"featured_media":2543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[4],"class_list":["post-3096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports Direct new flagship launches - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, 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