{"id":3099,"date":"2021-07-09T10:57:57","date_gmt":"2021-07-09T10:57:57","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/07\/09\/issue-070\/"},"modified":"2021-07-09T10:57:57","modified_gmt":"2021-07-09T10:57:57","slug":"issue-070","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/07\/09\/issue-070\/","title":{"rendered":"Issue #070"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your\u202fweekly dose of\u202fTooXToo,\u202fthis week\u202ffeaturing an app for&nbsp;those with \u2018long Covid\u2019,&nbsp;BrickIt&nbsp;powering up creativity, a&nbsp;call to give&nbsp;up&nbsp;our lockdown sweatpants&nbsp;and&nbsp;making second-hand furniture simple&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking out for those with \u2018long Covid\u2019<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is now reported that&nbsp;one in 10 coronavirus patients in Europe are disclosing \u201clong Covid\u201d symptoms (<a href=\"https:\/\/www.euro.who.int\/en\/health-topics\/health-emergencies\/coronavirus-covid-19\/news\/news\/2021\/2\/new-policy-brief-calls-on-decision-makers-to-support-patients-as-1-in-10-report-symptoms-of-long-covid#:~:text=Long%20COVID%20is%20not%20yet,the%20heart%2C%20lungs%20and%20brain.\">WHO<\/a>, 2021).&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So,&nbsp;with large numbers of our society struggling with their health what are brands doing to help?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New smartphone app R Plus Health works by providing a&nbsp;platform for recently discharged Covid patients to track and monitor their recovery process.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app guides users through at-home physical training routines, such as breathing exercises and fitness classes. It also connects to medical&nbsp;professionals&nbsp;who&nbsp;are able to&nbsp;track&nbsp;blood oxygen levels and heart rate during exercises.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1078\" height=\"622\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_086.png\" class=\"wp-image-2551\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_086.png 1078w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_086-650x375.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_086-850x490.png 850w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Powering up on consumer creativity&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"940\" height=\"650\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_087.png\" class=\"wp-image-2552\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_087.png 940w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_087-650x449.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_087-850x588.png 850w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">New Russian app,&nbsp;Brickit&nbsp;offers endless opportunities for those with Lego collections.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By opening&nbsp;the&nbsp;Brickit&nbsp;app and scanning&nbsp;a pile of Lego bricks, the tech&nbsp;is able to&nbsp;present&nbsp;options of new builds for which users have all the necessary&nbsp;tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app also notes builds for which users are only missing a small number of bricks.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have chosen your build, the app presents you with a digital guide for how to get started on that model.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When finished, you are encouraged to share your creation on social media platforms or directly with your friends via messaging.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great way of giving a second, third and fourth life to your Lego!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Time to put the sweatpants to one side!&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a bid to engage with&nbsp;new&nbsp;tourists, Iceland\u2019s&nbsp;recent&nbsp;campaign takes a very different approach\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They recognise the importance that sweatpants and joggers have had for all of us over the last&nbsp;year&nbsp;but they are encouraging us to think again.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign states that Iceland will take your trusty pandemic friend and upcycle them into custom hiking boots \u2018suitable for your first adventure beyond the couch\u2019.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each pair of \u2018handmade&nbsp;sweatpant&nbsp;boots\u2019 are free \u2013 but there are only a limited number available to those visiting Iceland in 2021.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each boot is made from recycled sweatpants and can be created in a day.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1916\" height=\"1042\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_088.png\" class=\"wp-image-2553\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_088.png 1916w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_088-650x353.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_088-850x462.png 850w\" sizes=\"(max-width: 1916px) 100vw, 1916px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Making second-hand furniture simple<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clothing resale is a huge new trend as many of us try and cut back on fast fashion purchases. And the demand for&nbsp;resale furniture is also huge \u2013 however it is nowhere near as easy to package and send as shirts and shoes.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Paris-based&nbsp;Youzd&nbsp;comes in. They are a second-hand&nbsp;platform for furniture, appliances and other home goods&nbsp;and are looking to fix the problem!&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They have&nbsp;partnered&nbsp;with delivery services to handle&nbsp;transportation with transparent fees. Buyers are guaranteed that purchases will arrive within a 2-hour delivery window&nbsp;and buyers can even order items from several different sellers and have them shipped in one go.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1048\" height=\"1078\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_089.png\" class=\"wp-image-2554\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_089.png 1048w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_089-650x669.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_089-850x874.png 850w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The start-up, which launched last year, is targeting urban consumers who are eager to buy second-hand, but don&#8217;t have access to a car or van.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<a href=\"https:\/\/www.bhf.org.uk\/what-we-do\/news-from-the-bhf\/news-archive\/2019\/october\/uk-adults-wasting-furniture\">2019 UK survey<\/a>\u202ffound that 30% of respondents had thrown out furniture, electrical items and homewares that were in good enough condition that they could have been reused, sold or donated.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, are furniture resale apps the newest thing to help ease this massive burden on the environment?&nbsp;Youzd&nbsp;definitely thinks so.&nbsp;<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TooXToo issue 070<\/p>\n","protected":false},"author":12,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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