{"id":3101,"date":"2021-07-26T15:27:21","date_gmt":"2021-07-26T15:27:21","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/07\/26\/george-high-summer\/"},"modified":"2021-07-26T15:27:21","modified_gmt":"2021-07-26T15:27:21","slug":"george-high-summer","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/07\/26\/george-high-summer\/","title":{"rendered":"George High Summer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">When asked to refresh the George Summer campaign for their high summer product launches, we were keen to incorporate a similar look and feel. We explored keeping the same gradient colour border as summer but refreshed to align with the lavender and sage colour pallet of the high summer shoot. It was also important to push the focus of new ranges to the customer, so we interlinked the \u2018NEW\u2019 lockup into the campaign concept.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">Once the campaign direction was set, we created a mini guideline of the concept which was supplied to all other agencies. We were then briefed to look at the press, social media, VM and POS.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">The social animations were a perfect platform to really bring the \u2018NEW\u2019 lockup to life. We were able to have this moving across the screen behind the shot to really make the campaign message pop.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/George%20High%20Summer%20Blog%202.png\" alt=\"George High Summer Blog 2\" width=\"1800\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1800px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">For in-store POS and VM windows, we had to adapt the campaign to work in a longstanding display. For this we striped back the \u2018NEW\u2019 lockup and applied just the lavender and sage colour gradient to the graphics. This still gave a fresh and new vibe to the stores which supported the concepts behind the campaign.&nbsp;&nbsp;<\/span><span data-migration-original-font-size=\"14px\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/George%20High%20Summer%20Blog%201.png\" alt=\"George High Summer Blog 1\" width=\"1800\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1800px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">We were able to explore the graphic direction and campaign concept further with our Lavender Fields window displays for VM. We really wanted to push the boundaries with this display and utilise the whole space for their flagship store in Stratford-Upon-Avon. For this we created a lavender banner which covered the whole back wall and created a colour takeover of the space. We also incorporated&nbsp; the gradient borders into the windows display by using a gradient decal around the whole window and brought the campaign to life with some hanging borders to frame the mannequins. &nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/George%20High%20Summer%20Blog%204.png\" alt=\"George High Summer Blog 4\" width=\"1800\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1800px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-migration-original-font-size=\"14px\">Working on all these elements for the high summer campaign has been a huge team effort and has touched multiple disciplines throughout the studio. It\u2019s been a great campaign to be a part of from start to finish. &nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>George High Summer<\/p>\n","protected":false},"author":12,"featured_media":2936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[4],"class_list":["post-3101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>George High Summer - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"George High Summer - 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