{"id":3104,"date":"2021-08-18T09:06:05","date_gmt":"2021-08-18T09:06:05","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/"},"modified":"2021-08-18T09:06:05","modified_gmt":"2021-08-18T09:06:05","slug":"dare-rebrand","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/","title":{"rendered":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We recently completed the rebranding and transformation of the Vercer brand into Dare. This collaborative process involved creating a new corporate ID, a website and a brand film.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #797776;\">Whereas Vercer was a commodities trading firm specialising in global energy markets with a focus on derivatives, Dare is a significant repositioning of the company into a leader in the energy tech space. Having developed its own proprietary Energy Trading Risk Management system and benefiting from being agile in its processes, Dare is able to facilitate change faster than older, legacy companies.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #797776;\"><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/logo.png\" alt=\"logo\" width=\"4658\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"4658px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #797776;\">Another aspect of the Dare brand is that it has to appeal to the best young minds in the business to help shake up the energy market. It was therefore important to put as much of the brand\u2019s personality into its corporate identity as possible, so that <span style=\"border: 1pt none windowtext;\">people can easily understand Dare\u2019s vision and value proposition<\/span>. The result is an energetic look and feel that conveys Dare\u2019s vibrant vision and refreshing philosophy.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"4658\" height=\"2611\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_098.png\" class=\"wp-image-2563\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_098.png 4658w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_098-650x364.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_098-850x476.png 850w\" sizes=\"(max-width: 4658px) 100vw, 4658px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"4663\" height=\"2611\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_099.png\" class=\"wp-image-2564\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_099.png 4663w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_099-650x364.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_099-850x476.png 850w\" sizes=\"(max-width: 4663px) 100vw, 4663px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow.<\/p>\n","protected":false},"author":12,"featured_media":2939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[4],"class_list":["post-3104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T09:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8069\" \/>\n\t<meta property=\"og:image:height\" content=\"3354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/\",\"url\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/\",\"name\":\"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png\",\"datePublished\":\"2021-08-18T09:06:05+00:00\",\"dateModified\":\"2021-08-18T09:06:05+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png\",\"width\":8069,\"height\":3354},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content","og_description":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow.","og_url":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/","og_site_name":"TOO Content","article_published_time":"2021-08-18T09:06:05+00:00","og_image":[{"width":8069,"height":3354,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png","type":"image\/png"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/","url":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/","name":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png","datePublished":"2021-08-18T09:06:05+00:00","dateModified":"2021-08-18T09:06:05+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_601.png","width":8069,"height":3354},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2021\/08\/18\/dare-rebrand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Rebranding and launching an energy tech company that\u2019s daring for a greener tomorrow"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":0,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/2939"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}