Welcome to your weekly dose of TooXToo, this week featuring BT sports\u2019 \u2018hype mode\u2019, the Tiffany and co\u2019s \u2018About love\u2019 campaign, Chaos Karts & the solution to housing the growing number of Plant Parents\u2019 houseplants.<\/p>\n\n\n\n
\u2018Hype Mode\u2019 to revolutionise football broadcasting<\/strong><\/h2>\n\n\n\n
BT sport have introduced a new feature to their app that they have labelled \u2018Hype\u2019 mode. BT Sport are aligning how they broadcast football with broader \u2018hype-culture\u2019 trends, allowing viewers obsessed with the next \u2018big thing\u2019 to tailor or curate their consumer experience.<\/p>\n\n\n\n
Hype mode made its debut on the 14th<\/sup> August- exclusively broadcasting live coverage of the Manchester United versus Leeds United game.<\/p>\n\n\n\n
This feature will allow people to observe shot speed, player speed, and plenty more on-screen. In doing so- BT sport have enhanced and offered a completely new way for people to view and experience football.<\/p>\n\n\n\n<\/figure>\n\n\n\n
BT sport have voiced their ambition of wanting to attract a younger demographic consumed by endless hours of gaming. The hope is that this feature will provide \u201ca youthful and entertaining broadcast experience.\u201d<\/p>\n\n\n\n
Tiffany & CO- About Love <\/strong><\/h2>\n\n\n\n
Megastar duo Beyonc\u00e9 and Jay-Z have collaborated with Tiffany and Co to launch this epochal jewellers\u2019 new campaign, About Love. The campaign seeks to discover \u2018vulnerability and connection\u2019 as well as love in the modern age.<\/p>\n\n\n\n
Iconic artist, Jean-Michel Basquiat\u2019s painting, \u201cEquals Pi\u201d(1982) shown above, featured publicly in Tiffany and Co\u2019s About Love campaign alongside these Music maestros.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Beyonc\u00e9 and Jay-Z commented on the partnership: \u201cLove is the diamond that the jewellery and art decorate.\u201d The focus on love by this luxury brand resonates precisely because of the timing of its launch. Following a period of vulnerability people are looking for ways to demonstrate affection and connect with others- and what better way than through donning some dashing diamonds?<\/p>\n\n\n\n
This campaign is one of many firsts: The Carters are the first couple to feature together in a Tiffany campaign as the luxury brand endeavours to manipulate its creative path. Beyonc\u00e9 is also the first Black female to wear the exquisite 128 carat Tiffany diamond and this campaign also sees the inaugural appearance of the jewel used as part of a brand activation. <\/p>\n\n\n\n
Chaos Karts, London<\/strong><\/h2>\n\n\n\n
Following a lack of physical interaction and \u201creality\u201d during the pandemic- increasingly attractive is the virtual world. But as people return to normality and step away from their screens how will the world of gaming stay relevant? Creator and founder of \u2018Chaos Karts\u2019: Tom Lionetti-Maguire has successfully tapped into consumer demands to combine the real and virtual through gamification.<\/p>\n\n\n\n
Maguire\u2019s \u201clive action video game experience,\u201d that amalgamates real-life physical karts with stimulating and immersive digital projection, launched on August 14th<\/sup>, 2021 at Fleet Street near Brick Lane in East London.<\/p>\n\n\n\n
The immersive attraction sees players race around an infinite variety of tracks in a virtually projected world, whilst the drivers sit in their real-life gaming karts facing the digital obstacles produced during the game. These karts have been created to mimic real life sensations and reactions for the drivers enhancing their overall experience.<\/p>\n\n\n\n
The founder commented on Chaos Kart\u2019s launch: \u201cCreating a real-life version of a videogame has been an obsession for some time and we are delighted to have cracked it.\u201d So, if you fancy an adrenaline rush peppered with some good old nostalgia, head on over to Fleet Street.<\/p>\n\n\n\n
The semi-virtual experience is accessible for anyone over the age of 13 who are taller than 153cm.<\/p>\n\n\n\n
<\/strong><\/p>\n\n\n\n
#Plant parents<\/strong><\/h2>\n\n\n\n
Responding to the increasing ownership of plants by people worldwide, British ecommerce start-up \u2018Patch Plants\u2019 has re-launched a hotel for houseplants. They provide a free solution that offers a \u201clifeline to \u2018plant parents\u2019 desperate to venture away from their homes this holiday season.\u201d<\/span><\/p>\n\n\n\n
The Patch Plant hotel that initially opened in 2019 in Battersea excited \u2018plant parents\u2019 across London. However, August 2021 has seen the plant hotel relocate, and re-launch to North London with double the capacity for our green leafy friends as well as a brand-new feature \u2013 the plant-quality spa.<\/p>\n\n\n\n
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