{"id":3116,"date":"2021-10-08T12:13:11","date_gmt":"2021-10-08T12:13:11","guid":{"rendered":"https:\/\/content.theoneoff.com\/2021\/10\/08\/issue-081\/"},"modified":"2021-10-08T12:13:11","modified_gmt":"2021-10-08T12:13:11","slug":"issue-081","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2021\/10\/08\/issue-081\/","title":{"rendered":"Issue #081"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of&nbsp;TooXToo, this week featuring&nbsp;the collaborative design project helping dogs to talk,&nbsp;Yinka&nbsp;Ilori\u2019s&nbsp;colourful street designs,&nbsp;Lyon\u2019s New cycling network\u2019s&nbsp;identity, and&nbsp;the opening of Amazon\u2019s&nbsp;four-star&nbsp;shop.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2018Fluent Pet\u2019 the technology allowing dogs to talk<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever wished you knew what your pet was thinking? Enter, Fluent Pet- the new technology designed by Leo Trottier. This exciting innovation is comprised of a system of buttons developed using cognitive science principles. &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;buttons depict&nbsp;various pictograms&nbsp;that the dog can interpret and then select in sequences.&nbsp;Their&nbsp;design takes the shape of hexagons in different colours&nbsp;and patterns that&nbsp;enables \u201cchunking\u201d- a process allowing brains to decipher information into manageable categories.&nbsp;The&nbsp;grid of hexagons pictured&nbsp;here are made up of different sections that represent different areas of conversation.&nbsp;These areas include action words, adjectives, places, and sentence objects.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1198\" height=\"730\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_135.png\" class=\"wp-image-2600\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_135.png 1198w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_135-650x396.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_135-850x518.png 850w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Fluent Pet\u2019 has swept across social media platform TikTok, as an increasing number of dogs have begun using the product to communicate with their owners. Trottier emphasises that Fluent Pet allows you to \u201cgive your dog more than a walk,\u201d making the product immensely popular as a result. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trottier and his team have also created the&nbsp;\u2018How They Can Talk\u2019&nbsp;research project.&nbsp;This project is crowdsourced and involves social media users&nbsp;sharing their pets\u2019 progress. Trottier explains that&nbsp;the&nbsp;continued design development involves&nbsp;\u201cnurturing a community\u201d \u2013 one that provides feedback of the product&nbsp;in Real Time. &nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yinka Ilori\u2019s colourful London street takeover<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year for London Design Festival, designer Yinka Ilori has artfully transformed 18 pedestrian crossings. Ilori has swapped out the 11 mundane and monochrome crossings along Tottenham Court Road for vibrant shades of orange, blue, pink, purple and green.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to these&nbsp;11,&nbsp;students from University of the Arts London&nbsp;have&nbsp;collaborated with Ilori to design an additional 7 crossings across the&nbsp;city.&nbsp;The designs are part of an inspiring project called&nbsp;\u2018Bring London Together\u2019, which aims to&nbsp;bring joy to Londoners&nbsp;using, or walking past these crossings&nbsp;every day.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1247\" height=\"818\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_136.png\" class=\"wp-image-2601\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_136.png 1247w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_136-650x426.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_136-850x558.png 850w\" sizes=\"(max-width: 1247px) 100vw, 1247px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This wonderful project is also part of the&nbsp;\u2018Let\u2019s&nbsp;do London\u2019s campaign,&nbsp;led by Sadiq Khan. The campaign is centred around&nbsp;bolstering London\u2019s retail, creative and hospitality sectors that have suffered in the wake of the Pandemic.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have seen any of&nbsp; Ilori\u2019s other impressive work, you\u2019ll know his work is more than just a visual masterpieces. The designer\u2019s work is always characterised by kind motifs. Past examples include his Pandemic artwork \u2018Better Days are Coming I promise\u2019. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to keep your eyes peeled on tomorrow\u2019s morning commute so you can be touched by&nbsp;the joy&nbsp;Ilori&nbsp;is spreading across London.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lyon\u2019s New cycling network reveals their renewed identity<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Grand Lyon region has revealed its plans for its new express cycling routes. The cycling network, known as \u2018les Voies Lyonnaises\u2019, will link the center of the region with its peripheral municipalities. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accompanying the big reveal of&nbsp;these&nbsp;infrastructure plans, is a new communication campaign and visual identity-&nbsp;pioneered&nbsp;by&nbsp;Spintank&nbsp;and&nbsp;Yellow Windows. The simple, yet pleasing design, as well as its name successfully frames the brand\u2019s message in an accessible way. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe&nbsp;wanted to find a name that avoided references to public&nbsp;transit or&nbsp;a lesser, marginal place on the road. La&nbsp;voie&nbsp;Lyonnaise, or Lyonnaise Road, conveys a sense&nbsp;of status and importance within the public space,\u201d explains\u202f<a href=\"https:\/\/www.linkedin.com\/in\/versac\/?originalSubdomain=fr\">Nicolas&nbsp;Vanbremeersch<\/a>,&nbsp;President of&nbsp;Spintank.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1383\" height=\"775\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_137.png\" class=\"wp-image-2602\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_137.png 1383w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_137-650x364.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_137-850x476.png 850w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand\u2019s symbol is premised off the concept of fluidity and hopes to become a visual signature that all the City\u2019s residents can identify. It resembles not just a bike, but the symbol of infinity- reminding city dwellers of the endless avenues possible when experiencing freedom. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The projects&nbsp;broader civic mission&nbsp;is about&nbsp;outlining cycling as a new way of moving&nbsp;between locations, placing it next to other ways of traveling in public spaces, such as walking, public transportation, and cars. The Greater Lyon Region mirrors this mission.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon\u2019s new 4-Star shop launch<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following the success of their&nbsp;Amazon Fresh outlets, as well as&nbsp;their&nbsp;Beauty salon- Amazon have launched their first \u20184-star\u2019 brick and mortar store outside of the US. The shop opened&nbsp;on the&nbsp;6th&nbsp;October at the Blue Water shopping Centre in&nbsp;Kent,&nbsp;and&nbsp;is&nbsp;creating&nbsp;waves of excitement amongst&nbsp;keen digital shoppers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The space will stock&nbsp;approximately 2,000 different items or products that are among those rated as 4-star and above on Amazon\u2019s online&nbsp;shop. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1628\" height=\"931\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_138.png\" class=\"wp-image-2603\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_138.png 1628w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_138-650x372.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_138-850x486.png 850w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Differing to the format of their Amazon Fresh store, this space will be open to customers who do not have an Amazon account. Amazon 4-star will also be accepting cash- a clear decision made to ensure that the shop is accessible to those who are not quite \u2018sold\u2019 on online shopping or feel overwhelmed by the never-ending aisles of this marketplace. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can\u2019t say we are surprised&nbsp;by&nbsp;the novel way&nbsp;Amazon continues&nbsp;to incorporate the physical retail environment into its digital strategy,&nbsp;given the pace at which this tech giant seems to innovate&nbsp;and excite its&nbsp;customers&nbsp;on a daily basis!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOOXTOO issue 81<\/p>\n","protected":false},"author":12,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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