Welcome to your weekly dose of TooXToo, this week featuring the Women\u2019s 2023 World Cup Branding, the Credit card rewarding \u2018climate smart\u2019 spending, Arup\u2019s \u2018symbolic gift to the future\u2019 exhibition, and Balmain\u2019s collaboration with Netflix.<\/p>\n\n\n\n
The women\u2019s 2023 World Cup branding<\/strong><\/h2>\n\n\n\n
Australia and New Zealand are set to host the 2023 World Cup tournament. The branding and identity have been curated by Design studios Public Address and Works Collective, in collaboration with local artists. The result has been unveiled for all to see ahead of the event in 2023.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Key is that this identity has been designed as a departure from tradition. The tournament logo at the centre wants to represent \u201cThe spirit and values of the host countries”. The logo depicts the 32 nations that shall compete by featuring 32 colourful squares.<\/p>\n\n\n\n
The colour palette used in the logo and identity are modern, and dynamic- but are also derived from colours found in both the countries vibrant landscapes. From deserts, to forests, mountains, and large bodies of water- the designers working on the identity wanted to tie the branding to the cultural roots of Australia and New Zealand.<\/p>\n\n\n\n
Though a couple of years away, the release of the Women\u2019s world cup branding has already framed the event which shall evoke inclusivity and convergence. As well as the logo, there will also be a film launched that, \u201ccelebrates the greatness of women\u2019s football around the world- past, present and future\u201d.<\/p>\n\n\n\n
The credit card rewarding \u2018climate smart\u2019 spending<\/strong> <\/strong><\/h2>\n\n\n\n
With discussions, meetings and events taking place during the COP26 summit, there are various innovations being explored by brands which endeavour to make a positive impact on the climate. Maryland based \u2018Future\u2019 is a brand hoping to make waves with their newly announced Visa \u2018Futurecard\u2019, which aims to mitigate the negative consequences that spending has on the climate.<\/p>\n\n\n\n<\/figure>\n\n\n\n
From oat milk to train tickets- this new credit card rewards purchases that have a lower carbon footprint with a 5% cash back. Any product or service that is deemed to be providing a more climate friendly option to the common alternative is labelled \u2018green\u2019 by the Futurecard.<\/p>\n\n\n\n
There are, of course other innovations that have tied individual spending to our impact on the environment. For example, \u2018Aspiration\u2019- founded In Los Angeles launched their \u2018DO-card\u2019 a few years ago: a carbon offset credit card. The resurgence of this trend, however, shows that consumers are becoming more mindful of how their spending habits directly impact the climate.<\/p>\n\n\n\n
As more and more people invest in initiatives like \u2018climate smart spending\u2019 not only will awareness rise, but so too will social pressure surrounding people\u2019s intentions in light of the COP26 headlines and happenings.<\/p>\n\n\n\n
Arup\u2019s \u2018Symbolic Gift to the future\u2019 immersive exhibition<\/strong><\/h2>\n\n\n\n
To encourage consumers to engage with new services like Futurecard, which aims to combat climate change- what first must be created is an awareness and emotional connection to the planet. And that is exactly what Arup\u2019s \u2018Symbolic Gift to the Future\u2019 exhibition, aims to do.<\/p>\n\n\n\n
At the Glasgow Science Centre, art, engineering, and science are being blended to create an immersive experience for people to become inspired by. Arup has collaborated with British Antarctic survey (BAS) and Royal college of Art phd student Wayne Binitie. The result? An exhibition that connects people to visiting the Antarctic- an environment Arup explains is hard for people to picture due to it being so far away.<\/p>\n\n\n\n<\/figure>\n\n\n\n
The exhibition is comprised of two sections. The first, has been named \u2018Ice stories\u2019 and features quotes from scientists and Antarctic explorers describing the very real and frightening reality of the endangered Antarctic. This part of the display is designed to \u201cset the tone\u201d of the exhibition through creating \u201cA very calm, contemplative space\u201d.<\/p>\n\n\n\n
The other section to this \u2018Symbolic gift to the future\u2019 comes in the form of an \u2018egg-shaped\u2019 room. In this room there are sculptural pieces fusing science, art and design. The room has been fully sound proofed to allow it to be separate from the rest of the exhibition and aims to fully immerse visitors.<\/p>\n\n\n\n
The exhibition opened this week, and as Binitie implores- hopes, \u201cpeople who experience these works will gain a better understanding of humanity\u2019s impact\u201d.<\/p>\n\n\n\n
Balmain X Netflix<\/strong> <\/strong><\/h2>\n\n\n\n
Netflix have announced the global release of their new Western film \u2018The Harder they Fall\u2019 starring Idris Elba and to celebrate have decided to also roll out a limited edition clothing line in collaboration with Balmain.<\/p>\n\n\n\n<\/figure>\n\n\n\n
This will mark Netflix\u2019s first luxury fashion collaboration. The collection has been curated to amalgamate the iconic finesse of the Balmain runway, with the film\u2019s resolute look. Oliver Rousteing (creative director at Balmain) has designed fringe-heavy clothes and accessories for both men and women to capture the Western spirit of the film.<\/p>\n\n\n\n
Jeymes Samuel (writer, director and producer) commented on the partnership with Balmain: \u201cFor me, partnering with Balmain was a natural fit. It\u2019s the same way that every aspect of this movie was assembled, with instinct and a belief in the people positioned in their respective roles\u201d.<\/p>\n\n\n\n
The clothing line launched on Balmain\u2019s website, as well as Netflix and Farfetch on November the 3rd<\/sup>.<\/p>\n\n\n\n
Fancy unleashing your inner cowboy? Look no further than the Balmain x The Harder They Fall collection.<\/p>\n","protected":false},"excerpt":{"rendered":"
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