{"id":3133,"date":"2022-01-21T12:19:57","date_gmt":"2022-01-21T12:19:57","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/01\/21\/issue-95\/"},"modified":"2022-01-21T12:19:57","modified_gmt":"2022-01-21T12:19:57","slug":"issue-95","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/01\/21\/issue-95\/","title":{"rendered":"Issue #095"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of TooXToo, this week featuring Selfridges selling NFT\u2019s in-store, Corona\u2019s Vitamin D beer, Netflix &amp; CALM\u2019s park benches, and Francis Bourgeois\u2019 debut in the North Face and Gucci ad\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Selfridges sells NFT\u2019s&nbsp;<\/strong><strong>in store<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selfridges have begun selling NFT\u2019s at their Oxford Street store in a bid to intermingle digital fashion with brick-and-mortar shopping. The NFT\u2019s are launching as part of a pop-up in collaboration with artist Victor Vasarely, and designer Paco Rabanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><img decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/MicrosoftTeams-image%20(258)-png.png\" loading=\"lazy\"\/>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NFT\u2019s will be purchasable via digital screens using a regular credit card, making the process as accessible as possible to prevent the disruption of the real-life shopping experience. Between 28<sup>th<\/sup> January and the 12<sup>th<\/sup> of March- at least 1,800 luxury NFT\u2019s are expected to be sold. Prices are said to range from \u00a32,000 to over \u00a310,000, and the collection will include digital versions of the prolific first ever dresses designed by Paco Rabanne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selfridges\u2019 new venture into the realm of NFT\u2019s aims to welcome consumers into this new space in an accessible way. Jason Attard, founder and CEO of Substance, the NFT platform that worked with Selfridges on this project, commented: \u201cIf you remove the words \u2018NFT\u2019, \u2018crypto\u2019 and \u2018blockchain,\u2019 you just have the experience. Even when you pay at a normal till, you also don\u2019t know how it operates\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NFT project will also include a metaverse experience that will be available through the Selfridges website,&nbsp;and virtual world&nbsp;<a href=\"https:\/\/decentraland.org\/\">Decentraland<\/a> at the end of January. This meta-experience will allow consumers to \u201cinteract with Vasarely-inspired patterns\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next time you are passing by, why not tap your card in exchange for the consumer goods of the future?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Corona\u2019s vitamin D beer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beverage giant Corona have unveiled a new drink- set to be particularly popular with those consumers committing to \u2018Dry January\u2019. Not only does this beer target the sober curious, but it will also appeal to those who are feeling deprived of sunshine. Corona Sunbrew has made its first debut in Canada, and consumers are going crazy for this non-alcoholic, vitamin D infused beer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_193.jpeg\" class=\"wp-image-2658\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_193.jpeg 1200w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_193-650x433.jpeg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_193-850x567.jpeg 850w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Corona\u2019s 0% alcohol beer is taglined &#8216;Sunshine, anytime&#8217; due to each bottle being fortified with 30% of the&nbsp;recommended daily amount of vitamin D.&nbsp;Corona are capitalising on the trend led by millennials and Gen Z-ers committing to what has been nicknamed &#8216;drysolation&#8217; during the pandemic. Crucially, &#8216;Buzz-less spirits&#8217; \u2013 which corona sunbrew comes under, have been listed in the <a href=\"https:\/\/media.wholefoodsmarket.com\/whole-foods-market-reveals-top-10-food-trends-for-2022\">Whole Foods&#8217; top 10 food trends for 2022<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes Corona different from other drinks appealing to the sober consumer is the addition of vitamin D. This addition means corona can create a two-fold attraction between mindful drinkers and health-focused consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry &#8211; you will be able to get your hands on this teetotal tipple soon as Corona Sunbrew will be rolled out in the UK and other major markets in Europe, South America, and Asia later this year. Even through the cold, wintry months this beverage will allow you to experience &#8220;Sunshine, Anytime&#8221;\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Netflix &amp; CALM\u2019s park benches<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix and mental health charity, CALM have collaborated to help people fight personal struggles in everyday life. Ricky Gervais has joined the campaign, unveiling the \u2018After Life\u2019 park benches. Netflix series Afterlife\u2019s\u2019 caring ethos has been extended with the donation of these 25 park benches to parks across the UK- including six in London.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1247\" height=\"828\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_194.png\" class=\"wp-image-2659\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_194.png 1247w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_194-650x432.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_194-850x564.png 850w\" sizes=\"(max-width: 1247px) 100vw, 1247px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each of the park benches will feature a QR code that, when scanned will take direct users to messages of support as well as online resources where they can get help, support, or advice. The benches will also be engraved with a key message from Afterlife: \u2018Hope is Everything\u2019. The benches that have been donated in London can be located in Parliament Hill, Highgate Wood, Queen\u2019s Park, Ravenscourt Park, York House Gardens in Richmond, and the Rookery Gardens in Streatham.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The benches are inspired by Gervais\u2019 character in After life-Tony, who in the show is regularly seen sitting on the bench, in his local graveyard, to confide in the other characters in Afterlife, following the death of his wife, Lisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration has encouraged reflection through raising awareness of mental health in popular culture and real-life. Creating conversations around personal struggles normalises speaking out and getting help. This move from Netflix to confront the reluctance by many to source support, is profound and encouraging from the world of TV and media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Francis Bourgeois in The North Face and Gucci ad<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From Tiktok to luxury fashion\u2026 Francis Bourgeois\u2019 name has been re-defined in popular culture. He began as a trainspotter, creating content for Tiktok that quickly became popular accruing him 2.1 million followers during the pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"852\" height=\"1017\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_195.png\" class=\"wp-image-2660\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_195.png 852w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_195-650x776.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_195-850x1015.png 850w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now this trainspotting \u2018tiktokker\u2019 has featured in a North Face and Gucci advert. The exclusive video was shared by&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=NVrbmZolpWA&amp;t=10s\">Highsnobiety<\/a>&nbsp;on Monday (January 17) in which Bourgeois acts as a train conductor, checking people\u2019s tickets, and making announcements to the passengers who are dressed in the Gucci x The North Face garments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is safe to say, this ad collaboration has been massively successful for both the brands and Bourgeois himself. The video went viral, with one twitter fan commenting: \u201cThe way this man has secured the bag is inspirational\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, who would have thought what started out as a pandemic hobby, could lead to this kind of internet fame<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Issue #095<\/p>\n","protected":false},"author":12,"featured_media":2965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #095 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #095 - 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