{"id":3135,"date":"2022-02-04T13:15:15","date_gmt":"2022-02-04T13:15:15","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/02\/04\/issue-097\/"},"modified":"2022-02-04T13:15:15","modified_gmt":"2022-02-04T13:15:15","slug":"issue-097","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/02\/04\/issue-097\/","title":{"rendered":"Issue #097"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to your weekly dose of TooXToo, this week featuring BBC\u2019s mesmerising winter Olympics film, how Samsung has levelled up with their gaming breakthrough, Minnie Mouse re-imagined, and the \u2018bee bricks\u2019 coming to Brighton\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BBC\u2019s winter olympics film<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A 3D wonder that deserves a gold medal of its own. This film combines stop motion animation, in-camera effects, and 3D printed sets to produce footage that reflects the harsh conditions that the winter athletes endure.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"980\" height=\"607\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_200.png\" class=\"wp-image-2665\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_200.png 980w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_200-650x403.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_200-850x526.png 850w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The winter Olympics in Beijing begins today (February 4<sup>th<\/sup>) and the BBC\u2019s epic trailer has done well to generate excitement, as well as convey to watchers what is to come for the athletes, and what they have had to manage thus far in preparing for the games. It was devised by BBC creative and was directed through the Blinkink production company. Impressively, no real ice is featured in the film \u2013 just incredible, 3D animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This animation not only promotes the games &#8211; generating a swell of excitement but creates an appreciation for the gruelling environments these Winter Olympians have had to train in and will have to compete in in the coming weeks. Making a sporting experience cinematic has a powerful impact in being able to reach viewers in a more compelling way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Samsung\u2019s gaming breakthrough<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung, amongst other tech-oriented brands are harnessing the power of gaming\u2019s surging popularity. They have unveiled a new chip in collaboration with Bartle Bogle Hegarty to create excitement around its launch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"815\" height=\"544\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_201.png\" class=\"wp-image-2666\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_201.png 815w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_201-650x434.png 650w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung\u2019s Exynos 2200 &#8220;next generation&#8221; chip used to be available only on games consoles but now offers a high-quality gaming experience on mobiles. Gaming will therefore be elevated through transforming the graphics experience for users on mobiles. Realising this was not the most, as described by campaign live, \u201csexiest update\u201d the feature of Bartle Bogle Hegarty was hoped by Samsung to make this innovation a little more appealing. <br \/><br \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process of developing this gaming chip began with a thorough brainstorming session between creatives around what this product would and could truly mean for gamers. Pursuing a consumer-centric approach to the development of the chip, allowed the tech produced to focus on humanising gaming \u2013 something that seems paradoxical in an artificial space, but nonetheless very important in order to appeal to the desire for human connection in a digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Minnie Mouse\u2026 re-imagined<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Miss Minnie Mouse, the iconic Disney character \u2013 usually seen dressed in red has been re-imagined and re-dressed by designer Stella McCartney. The infamous mouse can now be seen donning a two-piece, blue and black polka dot\u2026 suit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"505\" height=\"525\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_202.png\" class=\"wp-image-2667\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">McCartney was inspired to create this look for Minnie to re-imagine the character as a \u201csymbol of progress for a new generation\u201d. Luxury designer McCartney has not only focused on inclusivity, but has also prioritised sustainability with this ambition design, as she described she has ensured that Minnie&#8217;s illustrated outfit is made of&nbsp;&#8220;responsibly sourced fabrics&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The character&#8217;s fully inclusive, fully chic makeover will be unveiled on International Women&#8217;s Day (March 8<sup>th<\/sup>) \u2013 the pantsuit is only a teaser of the full look. Disney\u2019s initiative will also feature a McCartney-designed T-shirt staring this famous mouse, alongside the slogan: &#8220;Divine Feminine&#8221; and will be seen on the catwalk in McCartney&#8217;s Fall\/Winter 2022 runway show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it seems this symbol of progress is only a temporary fixture to celebrate <a href=\"https:\/\/www.independent.co.uk\/topic\/disneyland-paris\"><span style=\"text-decoration: none;\" data-migration-original-colour=\"black\">Disneyland Paris<\/span><\/a><span data-migration-original-colour=\"black\">\u2019 <\/span>30<sup>th <\/sup>anniversary,and will not be implemented as a long-term change to Minnie\u2019s identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a shame considering all that this creative direction represents, and how good this mouse looks in a premium pantsuit\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bee-bricks coming to Brighton\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The construction and design industry are constantly developing the processes and materials used in building to double down on sustainability, efficiency, and innovation. The recently designed \u2018bee-bricks\u2019 are no exception to this\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"783\" height=\"762\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_203.png\" class=\"wp-image-2668\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_203.png 783w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_203-650x633.png 650w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The beehive bricks are blocks with holes in that will act as spaces for insects to take refuge in during the colder, harsher winter months. These insect hospitable building blocks are going to be used across the South coast of the Uk in Brighton. In fact, it has been announced that any new development over&nbsp;five metres tall will have to include at least one \u2018beehive brick\u2019 and three bird boxes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Councillor Alan Robins has praised this latest innovation and move to respond to the city\u2019s environmental initiatives, arguing that this \u201csimple scheme will increase biodiversity and encourage wildlife to thrive in our city\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the buzzing reception from the designers, and those implementing the bricks in Brighton- the feedback has not been fully free from critique. Scientists have warned that these perforated blocks could attract some unfavourable residents to the city, such as mites that will spread diseases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though well-intentioned, then, this innovation designed to boost biodiversity might have to be re-thought to compensate for unwelcome visitors\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Issue 097<\/p>\n","protected":false},"author":12,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Issue #097 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #097 - 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