{"id":3138,"date":"2022-02-25T10:05:51","date_gmt":"2022-02-25T10:05:51","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/02\/25\/issue-100\/"},"modified":"2025-03-19T23:44:25","modified_gmt":"2025-03-19T23:44:25","slug":"issue-100","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/02\/25\/issue-100\/","title":{"rendered":"Issue #100"},"content":{"rendered":"\n

This issue of TooXToo is a very special one\u2026this week, we turn 100! <\/span><\/p>\n\n\n\n

To celebrate our 100th<\/sup> issue we turned to our team of designers, strategists, client managers and producers and asked them to share their favourite brand campaign, pop-up, or perhaps a collaboration. <\/span><\/p>\n\n\n\n

We wanted to use this opportunity to share examples that have stuck with our team over their time in the industry \u2013 amazing examples of brands creating unforgettable and innovative things which have in turn left a lasting impression. <\/span><\/p>\n\n\n\n

The result? An impactful collection of brand moments,<\/span><\/p>\n\n\n\n

Go on \u2013 have a read\u2026<\/span><\/p>\n\n\n\n

Scott & Melissa Shoes immersive pop-up, Covent Garden<\/strong><\/h2>\n\n\n\n

Using design to powerfully immerse consumers transforms a transaction into a holistic experience, that entertains and engages the customer. Immersive pop-ups are something we see time, and time again when brands want to launch a product line, or collection \u2013 or raise awareness for a particular campaign.<\/p>\n\n\n\n

Jeremy Scott and Melissa shoes threw a giant pop art \u201cpool party\u201d in Covent Garden back in 2016, that made you feel as though you were a child again. From giant teddy balloons to an adult-sized ball pit, the exhibition was a celebration full of fun and nostalgia. It clearly captured the playfulness of the latest capsule collection for the brand, which comprised six new designs, including the Melissa Inflatable Mule.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

The only downside was that I ended up losing my change at the bottom of the \u2018swimming pool\u2019\u2026<\/p>\n\n\n\n

Simon Gittus, Senior 3D Director<\/strong><\/p>\n\n\n\n

The Mercedes Chicken Ad<\/strong><\/h2>\n\n\n\n

This clever bit of advertising still sticks with me nearly 10 years later. Mercedes found such a clever way to demonstrate their technology whilst making people smile; the ad titled \u201cchicken\u201d featured real chickens dancing to the beat of Diana Ross\u2019 \u201cupside down\u201d. The ad finished with the line \u201cStability at all times, Magic Body Control\u2026\u201d tying the chicken\u2019s dance to their new car feature \u2013 a windshield-mounted camera that analyses the road, adjusting the suspension accordingly to ensure a smoother, more stable ride.<\/p>\n\n\n\n

Whenever I hear the song it\u2019s still all I can think of, even now- the power of advertising, I suppose\u2026.<\/p>\n\n\n\n

Emma Pearce, Artwork Director<\/strong><\/p>\n\n\n\n

Vans, Oxford Street<\/strong><\/h2>\n\n\n\n

Every day I am inspired by the innovative ways that brands communicate with their consumers to drive engagement and invest in their local communities.<\/p>\n\n\n\n

Vans are a great example of a brand bursting with innovation, and creativity. On Oxford Street, they have a resident artist who will customise anything you take in- provided it\u2019s branded Vans. They are tapping into the desire from consumers for bespoke retail offerings, and as a result have been successful in attracting footfall.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

They are also running custom lab workshops with illustrators and artists through February, and March \u2013 including a cartoon workshop with Sam Taylor on the 19th<\/sup> March.<\/p>\n\n\n\n

I think it\u2019s pretty damn cool- kudos to you, Vans for creating a pretty great brand experience.<\/p>\n\n\n\n

Dave Ford, Design Director <\/strong><\/p>\n\n\n\n

BBC OOH, Dracula & PlayStation\u2019s Oxford Circus takeover<\/strong><\/h2>\n\n\n\n

Living in London means walking past countless billboards, or posters promoting films, theatre shows, or TV series. With this in mind, when I thought about examples from brands that have stuck with me, I thought of the BBC\u2019s immersive Dracula billboard that was erected in 2020.<\/p>\n\n\n\n

It was simple, clever and a little bit scary; marking the arrival of Dracula to our screens, the creative team at BBC crafted posters that did not depict the count himself, but through a clever play of shadows and stakes, showed him projected across the surface as a haunting ghost. What really added another dimension to the billboard, was the \u2018break in case of vampires\u2019 box beneath \u2013 containing a pointed wooden stake, ready to stab the count with\u2026 I think this resonated with me because of the theatrical attention to detail the BBC managed to achieve.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Another brand moment that sticks out for me is Playstation\u2019s take-over of Oxford circus for the launch of PS5. Our wonderful client PlayStation transformed TFL\u2019s tube signs to replicate the iconic PlayStation symbols. Though only there for 48 hours, the takeover was perfect in summing up the playfulness that gamers love from the brand.<\/p>\n\n\n\n

Lucy Beck, Client Services Account Director<\/strong><\/p>\n\n\n\n

Google Pixel\u2019s \u2018Picture perfect life\u2019, and Ikea\u2019s \u2018Every home should be a haven\u2019<\/strong><\/h2>\n\n\n\n

Naming only a couple of examples of brands that have created moments with a lasting impression, is a hard task. But, for me Google and Ikea seem to be experts in generating campaigns, and ads that resonate and engage with a broad demographic.<\/p>\n\n\n\n

Google\u2019s ad \u2018The Picture-Perfect life\u2019 invites viewers to probe their assumptions surrounding depression, and who it might affect. The simple message they want to convey is that sometimes there is more behind an image than the eye can see.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

As well as google, Ikea\u2019s ad for me is a great one and is consistent with their brand core values. The \u2018Every brand should be a haven\u2019 campaign emphasises that everyone deserves a home where they feel safe, and happy where nothing gets in the way. Ikea want to be the force that stops the invasion of things in the home, from work or stress and strain stating that \u201cevery home should be a haven\u201d.<\/p>\n\n\n\n

Who doesn\u2019t love a purpose-driven bit of TV advertising that leaves you smiling?<\/p>\n\n\n\n

Clare Tuckett, Client Services Account Manager<\/strong><\/p>\n\n\n\n

Adidas\u2019 endeavour to represent women as statues & Heineken\u2019s departure roulette<\/strong><\/h2>\n\n\n\n

When it comes to what brands have done to create a lasting impact, those campaigns or actions that resonate for me are the ones that are purpose-driven.<\/p>\n\n\n\n

Adidas responded to the staggering statistic that only 4% of all statues in London are of women. To launch their sports bras, as well as to combat the lack of female statues in London, they installed colourful statues of women standing tall on podiums; celebrating diversity, and change \u2013 Adidas is a brand synonymous with breaking boundaries and this recent campaign is definitely one worth checking out.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

Another brand that sticks in my mind, responsible for a more light-hearted campaign is Heineken. The beverage experts created what they called the \u2018Heineken departure roulette\u2019- the idea behind it was that at JFK airport, travellers could (bravely) press a button on an old-style flight clocker board to ditch their existing travel plans for whatever came up instead.<\/p>\n\n\n\n

It would be interesting to observe the level of engagement Heineken\u2019s roulette board would have today given the growing desire for consumers to travel post-pandemic.<\/p>\n\n\n\n

However \u2013 I can\u2019t say I would be up for gambling my holiday plans anytime soon\u2026<\/p>\n\n\n\n

Meg Hotson, Research & Insights Executive<\/strong><\/p>\n\n\n\n

Nike Lab\u2019s Pop-up, Chicago & Selfridges x Google Pop up <\/strong><\/h2>\n\n\n\n

There have been some really inspiring pop-ups from brands that have curated a unique consumer experience. One of which being Virgil Abloh\u2019s Nikelab pop up in Chicago; this space acted as somewhere architects, and designers could host workshops with the local community.<\/p>\n\n\n\n

Simple \u2013 yet beautifully done, it was billed as a \u201cpower plant of a different kind\u201d and offered a sustainable venue for youth mentoring as well as access to exclusive Nike products.<\/p>\n\n\n\n

Selfridges x Google\u2019s collaborative, and sensory exhibition is another brand space that has stuck with me. In the basement of Selfridges you could enter an immersive exhibition titled \u2018The Flip side\u2019, with custom sensory cocktails and selfie moments galore. The mirrored flooring and walkway through the dark environment especially did it for me.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

\u2026Some impressive examples of brands implementing their creativity in a physical space \u2013 the power of design is endless.<\/p>\n\n\n\n

Rachel Gilbert, Senior 3D designer<\/strong> <\/strong><\/p>\n\n\n\n

The North Face x Gucci Pit Stop <\/strong><\/h2>\n\n\n\n

It is hard to narrow down the list of brands I have noted over time for creating powerful campaigns, ads or environments that have had a lasting impact.<\/p>\n\n\n\n

One of my favourites has to be when Gucci and North face collaborated to bring us their striking capsule collection that celebrated their shared spirit of exploration. To celebrate the capsule and partnership they created a unique geodesic dome as the dedicated Pit Stop at Desert X 2021.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

The pop-up was a bold statement, with the amazingly eye-catching building wraps boldly contrasting with the calm desert, clouds, and cacti it sat amongst. The materials used to build the installation also related to the landscapes, exploration, and travel that characterised the brand\u2019s capsule collection.<\/p>\n\n\n\n

If only we could have taken a team reccy to see it in real life!<\/p>\n\n\n\n

Sally Draycott, Client Services Director<\/strong><\/span><\/p>\n\n\n\n

Camp Hox <\/h2>\n\n\n\n

The huge changes and challenges brought about by the coronavirus pandemic meant that many brands had to quickly change up their strategy to stay relevant for their customers. <\/span><\/p>\n\n\n\n

For me, hotel and hospitality brand The Hoxton did an amazing job at switching things up at a time when hotels faced forced closures.<\/span><\/p>\n\n\n\n

They recognised an opportunity to create their brand in a new space, for a changing customer mindset. <\/span><\/p>\n\n\n\n

Their \u2018Camp Hox\u2019 experience featured 12 tepee tents fully equipped with thoughtful Hoxton touches from gorgeous comfy beds to free to use rental bikes. <\/span><\/p>\n\n\n\n

The limited experience sold out quickly with those looking to enjoy a little Hoxton hospitality at a time of global lockdowns and their social campaign utilised the trend for nostalgia \u2013 using polaroids and vintage colourways. <\/span><\/p>\n\n\n\n

<\/span><\/span><\/p>\n\n\n\n

We were lucky to go and experience \u2018Camp Hox\u2019 first-hand & here I am trying to work the BBQ \u2013 if only a private chef was included\u2026burnt burger anyone?<\/span><\/p>\n\n\n\n

Charlotte Hurd, Senior Research & Insights Manager <\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Issue #100<\/p>\n","protected":false},"author":12,"featured_media":2970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4],"class_list":["post-3138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-too"],"acf":[],"yoast_head":"\nIssue #100 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #100 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Issue #100\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2022\/02\/25\/issue-100\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T10:05:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T23:44:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_663-850x558.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/02\/25\/issue-100\/\",\"url\":\"https:\/\/content.theoneoff.com\/2022\/02\/25\/issue-100\/\",\"name\":\"Issue #100 - 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