Through Augmented reality, those that visit can interact with a virtual David Attenborough on his immersive journey into the secret Kingdom of plants \u2013 taking inspiration from his current BBC one series.<\/p>\n\n\n\n
The Green planet journey will allow visitors to travel through six digitally enhanced landscapes- from freshwater and saltwater worlds to rainforests and mountain-scapes. Guests are guided through the experience by a smartphone device which acts as a dynamic and digital window into the living world. The detail, and magic of AR and 5G technology allows visitors to explore the richness of the trees, plants, and biomes on their timescale and from their own perspective.<\/p>\n\n\n\n
The experience aims to construct a human story and our relation to the natural world to demonstrate to people how they can make positive changes to help the environment. David Attenborough commented: \u201cYou’ll see that plants can be as aggressive, competitive and dramatic as any living thing on the planet – and how they form intriguing relationships with animals. And you’ll discover why plants are so vital for the future of our planet. Your device is a window into a secret world.\u201d<\/p>\n\n\n\n The experience is located at 55 regent street in London and will run until the 9th<\/sup> March. The immersive journey was created and developed by Factory 42 alongside the BBC studios.<\/p>\n\n\n\n You might think the best way to bring people closer to understanding the natural world and its complexities would be to immerse them in the real and physical forces of nature. However, living in a city naturally makes this harder. Using AR in this way is an example of how the modern and increasingly technological ways of living can be used to paradoxically ground city-dwellers, reminding them of the nature that is not be appreciated, or seen enough in a concrete jungle.<\/p>\n\n\n\n Shops are venues that consumers enter to invest in a brand, or service that might indirectly benefit their consumer needs. The newly opened \u2018Self Space\u2019 is a different kind of shop. This retail space is somewhere consumers can go to invest entirely, and directly in themselves to improve their \u2018everyday mental maintenance\u2019.<\/p>\n\n\n\n Their first storefront location is on Shoreditch Highstreet, and it welcomes Londoners and visitors alike- to enter for flexible and on-demand mental health care. The idea is that consumers should be able to \u2018pop in\u2019 and have an appointment that is as easy and convenient as having a haircut.<\/p>\n\n\n\n The Start-up \u2018Self Space\u2019 wants to remove any barriers that surround seeing a clinical psychologist or psychotherapist by making the process easier, removing the anxieties created by long waitlists. Clients will be able to book a same-day appointment, with the space being open 7 days a week. As well as individual therapy, visitors can also book couples therapy and student sessions or executive coaching. Sessions will begin at \u00a360 for 30 minutes, with discounted rates available for both students and NHS workers.<\/p>\n\n\n\n The opening of this space is indicative of the consumer demand for well-being products and services. Following a testing two years both in a personal, and public sense, consumers and businesses are increasingly looking inwards to ensure both their employees and services are harmonious, efficient, and productive.<\/p>\n\n\n\n In February, the US celebrated the weekend-long NBA\u2019s all-star exhibition game in Cleveland. In style of the game, brands tapped into 90\u2019s pop culture, elevated basketball merch, spoilt youth and digital activations.<\/p>\n\n\n\n Tiffany\u2019s was amongst those in the fashion sector that created a premium brand activation to celebrate the game, and the culture surrounding it this year. Tiffany is the NBA\u2019s age-old trophy maker, so were expected to create a brand activation worthy of sharing.<\/p>\n\n\n\n A signature robin egg blue hued basketball was the result of Tiffany and NBA\u2019s all-star collaboration. Daniel Arsham, Multidisciplinary US artist worked alongside the NBA\u2019s creative director and the luxury jewellers themselves \u2013 Tiffany\u2019s to create and produce this limited-edition ball.<\/p>\n\n\n\n To celebrate the limited-edition ball, a pop-up accompanied it\u2019s launch \u2013 creating a holistic brand experience for the consumer and sports fanatic. Guests could visit the pop up, setting their eyes upon the blue ball, and could also shoot hoops on the half-court installed as well as having the chance to see the cavaliers\u2019 Tiffany-created 2016 championship trophy.<\/p>\n\n\n\n Tiffany\u2019s tapped into 90\u2019s basketball nostalgia to create a brand activation that looked through an appropriate lens for NBA basketball fans. Other brands that followed suit included Canada Goose who created a capsule collection inspired by 90\u2019s NBA style.<\/p>\n\n\n\n These tiffany-inspired basketballs are currently selling for upwards of $2,000 USD apiece- no surprises there given the names behind the luxury collaboration.<\/p>\n\n\n\n Collectively- as aforementioned, brands are addressing consumer driven wellness narratives. UK department store Selfridges is moving into this space with its newly themed pop-up: \u2018SuperSelf\u2019.<\/p>\n\n\n\n Selfridges\u2019 new venture into the well-being space introduces shopping concepts and bookable experiences including \u2018Joy-Inducing Fashion\u2019- a blog focusing on the \u201cscience of dressing yourself happy\u201d as well as a product edit curated by British behavioural psychologist, professor Carolyn Mair. Another aspect adding to the experience is the \u2018Positive Vibrations\u2019- a music playlist of \u201cuplifting floor-fillers and soul-soothing beats\u201d immersing consumers as they embark on their wellbeing experience in-store.<\/p>\n\n\n\n![](\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_218.png\")
<\/figure>\n\n\n\nThe UK\u2019s first Mental Health Shop<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nTiffany\u2019s X NBA<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nSelfridges \u2018Super Self\u2019 wellbeing pop-up<\/strong> <\/strong><\/h2>\n\n\n\n
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