Welcome to your weekly dose of TooXToo, this week featuring Burger King\u2019s flagship vegan trial, Boxy\u2019s un-manned mini marts, Deliveroo\u2019s own-range cereal, and Royal mail\u2019s interactive postage stamps\u2026<\/p>\n\n\n\n
Did someone say\u2026 plant-based chilli-cheese bites? Vegans, vegetarians and the plant-curious can now revel in a fully plant-based menu at the Leicester square flagship until April 10th<\/sup>.<\/p>\n\n\n\n<\/figure>\n\n\n\n
To attract existing herbivores and encourage any carnivores passing by \u2013 the fast-food operator has changed its storefront logo to green and has been gifting free vegan royale chicken burgers to anyone that has ordered through the Burger King app. <\/p>\n\n\n\n
New additions to the \u2018green menu\u2019 include the bakon double cheeze XL, the vegan cheeze and bakon royale, the vegan nugget burger, the vegan chilli cheeze bites and the bakon double XL. No beef in sight. The burger aficionado chain outlined earlier this year they aspire to be 50% meat-free by 2030 after launching their vegan nuggets this January.<\/p>\n\n\n\n
Despite the vegan trial of Burger King\u2019s flagship only lasting for a month, it might just be the beginning of the \u2018plantification\u2019 of London\u2019s fast-food scene.<\/p>\n\n\n\n
There is a clear consumer appetite for meat-free meals. A report released by Sainsbury\u2019s has estimated that by 2025, vegans and vegetarians will constitute a quarter of the British population, whilst flexitarians would make up just under half. A barrier identified by many consumers to plant-based eating is the price of meat alternatives \u2013 Burger king wants to combat this by making plant-based options more affordable, and accessible to the public.<\/p>\n\n\n\n
This month-long campaign also doubles up as an effective marketing stunt and will allow Burger king to assess which vegan items should be a permeant feature on their normal menus to continue attracting herbivores into their fast-food havens.<\/p>\n\n\n\n
Boxy’s un-manned mini mart <\/strong><\/h2>\n\n\n\n
Enter – Boxy’s solution for consumers who might not have easy access to basic groceries: their automated and un-manned commerce mini mart\u2019s. These mini marts popping up around France are fuchsia-coloured shipping containers and sell 250 different grocery items. <\/p>\n\n\n\n<\/figure>\n\n\n\n
Customers simply download the Boxy app before scanning a QR code to enter one of these re-purposed shipping containers. The smart technology used means that any time a customer picks up a product, it is identified using computer vision and weight sensors on the shelves. When exiting, customers then re-scan their QR code, checking out automatically.<\/p>\n\n\n\n
Boxy\u2019s founders David Gabai and Tom Hayat have said thar these modular Boxy marts strive to bridge the gap between supermarkets, specialty shops, and delivery services. \u201cWith every other shopping experience, there is compromise (\u2026) supermarkets are cheap but often far\u2026 smaller convenience stores are close by but expensive. Delivery services are convenient, but there\u2019s a waiting time, a fee, and they\u2019re not available everywhere. Very few are open 24\/7.\u201d<\/p>\n\n\n\n
These boxy mini marts also utilise AI algorithms to offer discounts or special offers based on consumer behaviour or spending habits. Not only are Boxy tapping into the consumer desire for an omni-channel retail experience, but also the demand for a personalised shopping journey.<\/p>\n\n\n\n
Food delivery wizards Deliveroo have used their expertise and knowledge in the take-away department to create their own range of cereals\u2026 They have re-imagined a food category that is traditionally sweet, to bring consumers a savoury, take-away-inspired breakfast option, for one day only.<\/p>\n\n\n\n<\/figure>\n\n\n\n
\u201cDeliverOO\u2019s\u201d limited-edition cereal range is available in three \u201ctakeaway-flavoured\u201d SKUs: Sushi Roll, Margherita Pizza and Chicken Katsu Curry. The products were launched to celebrate national cereal day (7th<\/sup> March) – according to a Deliveroo spokesperson, the aim was to allow people to “take a break from cereal monogamy”. <\/p>\n\n\n\n
At just \u00a31 per box and a maximum of two boxes per order- consumers battled to get their hands on the quirky newcomer to the cereal market on national cereal day. The selection of flavours reportedly went down well with consumers, despite tricking people\u2019s tastebuds.<\/p>\n\n\n\n
This is not the first 0wn-range product Deliveroo has created; last June, Deliveroo released cans of alphabet soup containing only the letters LGBTQQIAAP to \u201ccelebrate and raise awareness of the broad spectrum of identities\u201d. Like the cereal boxes, the soup cans were only \u00a31 a piece with all proceeds going towards telephone helpline Switchboard LGBT+.<\/p>\n\n\n\n
The perfect bowl that could be had for breakfast, brunch, lunch, and dinner. Who doesn\u2019t want to indulge in their favourite takeaway\u2026 with a splash of milk?<\/p>\n\n\n\n
Royal Mail\u2019s interactive postage stamps <\/strong><\/h2>\n\n\n\n
Royal mail has created new stamps with barcodes allowing people to watch videos or see messages from senders by simply scanning the stamps via the Royal Mail app.<\/p>\n\n\n\n<\/figure>\n\n\n\n
The decision by Royal Mail to make their stamps interactive in this way was inspired by a desire to connect letters with the digital world. The barcodes will be featured on so-called “definitive” stamps \u2013 the everyday stamps that show a picture of the Queen\u2019s side profile.<\/p>\n\n\n\n
Royal Mail\u2019s chief commercial officer, Nick Landon commented on the new stamps: “Introducing unique barcodes on our postage stamps allows us to connect the physical letter with the digital world and opens up the possibilities for a range of new innovative services in future.”<\/p>\n\n\n\n
Royal mail has said that the unique barcodes integrated onto each stamp will facilitate operational efficiencies, enable the introduction of added security features as well as pave the way for innovative services for their customers.<\/p>\n\n\n\n
Any non-barcoded stamps will be gradually phased out but will still be usable until 31 January 2023. People will also be able to exchange non-barcoded for the new barcoded version through Royal Mail\u2019s \u2018Swap Out\u2019 scheme opening on 31st March 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"
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