{"id":3160,"date":"2022-07-08T15:37:45","date_gmt":"2022-07-08T15:37:45","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/"},"modified":"2022-07-08T15:37:45","modified_gmt":"2022-07-08T15:37:45","slug":"issue-118","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/","title":{"rendered":"Issue #118"},"content":{"rendered":"\n

Welcome to your weekly dose of TooXToo, this week featuring Air BnB\u2019s remote travelling program, Brewdogs crack down on BOJO, Heineken\u2019s \u201812th<\/sup> Woman\u2019 campaign, and Mattel’s first Transgender Barbie Doll.<\/span><\/p>\n\n\n\n

Air BnB\u2019s remote travelling program<\/span><\/strong><\/h2>\n\n\n\n

People are still making the most of hybrid working, and Air BnB is tapping into the continued trend surrounding it by encouraging people to travel and work simultaneously. <\/span><\/p>\n\n\n\n

Brian Chesky Airbnb CEO discussed his beliefs concerning office working: \u201cThe office, as we know it, is over,\u201d framing the decision to unveil Air BnB\u2019s profound changes to its platform. There have been 150 upgrades made to the site \u2013 with a majority of them aimed at nomadic workers. For example- flexible searching <\/span>and a tool to test the WiFi speed<\/span><\/a>. Users also have the option to utilise the \u201cI\u2019m Flexible\u201d feature \u2013 to advertise their working status. <\/span><\/p>\n\n\n\n

Air BnB are hoping to create a new model of flexibility for how people work by going beyond a \u2018WFH\u2019 format \u2013 to work from anywhere approach. <\/span><\/p>\n\n\n\n

It\u2019s a flexibility that the brand has already introduced for their own employees \u2013 not only can they work from anywhere in the US currently, but from September will be able to live and work in over 170 different countries for up to 90 days annually in each chosen location.<\/span><\/p>\n\n\n\n

Brewdog cracks down on BOJO<\/span><\/strong><\/h2>\n\n\n\n

Brewdog have released what they have described as \u201cbeer fit for a work party\u201d- pointing fun at the recently resigned prime minister, Boris Johnson. <\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

<\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

The beer was created after demand on Twitter, the firm said. Followers were asked to pick its name from four options, which also included \u2018Resignation Nation\u2019 and \u2018Bye Bye Big Dog\u2019. The winning name was “Boris Lie-PA”.<\/span> <\/span><\/p>\n\n\n\n

This canned delight will be available from 1st<\/sup> August only for a limited time with the description stating, \u201cdon\u2019t expect this beer to outstay its welcome\u201d.<\/span><\/p>\n\n\n\n

The infamous drinks giant is no stranger to marketing mockery \u2013 in 2019, they launched a similar product a beer \u2018for the fridge, not the cabinet\u2019- which again referred to the political demise of BOJO.<\/span><\/p>\n\n\n\n

The brand is tapping into satire to raise brand awareness, and sell their new product \u2013 responding to cultural shifts, and political context allows them to appeal to today\u2019s consumer and remain relevant in light of new and flexing societal developments. <\/span><\/p>\n\n\n\n

Heineken\u2019s \u201812th<\/sup> Woman\u2019 campaign<\/span><\/strong><\/h2>\n\n\n\n

Heineken has launched a new equality campaign in the lead up to the Women\u2019s Euro\u2019s.<\/span><\/p>\n\n\n\n

The \u201812th Woman\u2019 is part of an ongoing campaign by Heineken which hopes to shine a light on bias and challenges stereotypes in football culture. Stephanie Dexter of Heineken said: \u201cFor so long football culture and fandom has been influenced by the men\u2019s game. So, while the women\u2019s game has grown massively, a legacy of terms such as \u2018man on\u2019 and the \u2018the 12th man\u2019 continue to dominate.\u201d<\/span><\/p>\n\n\n\n

The campaign features a celebrity ensemble of Ellie Taylor, Harry Redknapp, AJ Odudu, Karen Carney and Jermaine Jenas \u2013 all enthusiastic fans of football, and the upcoming UEFA women\u2019s Euro\u2019s this summer. These celebrities will all star in the campaign film wherein they all declare themselves to be \u201812th<\/sup> Women\u2019.<\/span><\/p>\n\n\n\n

<\/span><\/p>\n\n\n\n

The campaign is purposefully driven to tackling inequality and demonstrates the importance of inclusivity in brand sponsorships in encouraging supporters of the sport to confront bias and spread equality. <\/span><\/p>\n\n\n\n

Mattel\u2019s first transgender barbie doll<\/span><\/strong><\/h2>\n\n\n\n

Mattel has made impressive strides toward inclusivity through creating toys which encourage representation. Previously they launched barbie dolls modelling different body shapes, sizes, and ethnicities \u2013 challenging the euro-centric narrative that came before them. <\/span><\/p>\n\n\n\n

<\/span><\/p>\n\n\n\n

Doubling down on their commitment to representation, Mattel has now unveiled their first transgender barbie \u2013 designed and inspired by Laverne Cox. <\/span><\/p>\n\n\n\n

Cox is a four-time Emmy-winning actress, producer and the first transgender woman of colour to have a leading role on a scripted TV show \u2013 Mattel wanted to cast a light on an empowering figure through creating a doll a younger generation could see as a role model. <\/span><\/p>\n\n\n\n

\u201cI hope that people can look at this Barbie and dream big like I have in my career.  The space of dreaming and manifesting is such a powerful source and leads you to achieve more than what you originally thought was possible,” Cox commented on the toy brand\u2019s newest release.<\/span><\/p>\n\n\n\n

Barbie has explained that this doll \u2013 in the image of Cox, is part of its continued commitment to continue to increase diversity and celebrates the profound impact COX has had as an advocate, and role model for LGBTQ rights.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Issue 118<\/p>\n","protected":false},"author":12,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-3160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-too-x-too","tag-too"],"acf":[],"yoast_head":"\nIssue #118 - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Issue #118 - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Issue 118\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T15:37:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/\",\"url\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/\",\"name\":\"Issue #118 - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg\",\"datePublished\":\"2022-07-08T15:37:45+00:00\",\"dateModified\":\"2022-07-08T15:37:45+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg\",\"width\":800,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Issue #118\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Issue #118 - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Issue #118 - TOO Content","og_description":"Issue 118","og_url":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/","og_site_name":"TOO Content","article_published_time":"2022-07-08T15:37:45+00:00","og_image":[{"width":800,"height":525,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg","type":"image\/jpeg"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/","url":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/","name":"Issue #118 - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg","datePublished":"2022-07-08T15:37:45+00:00","dateModified":"2022-07-08T15:37:45+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_Issue118_001.jpg","width":800,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2022\/07\/08\/issue-118\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Issue #118"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3160"}],"version-history":[{"count":0,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/1981"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}