{"id":3165,"date":"2022-08-11T09:27:17","date_gmt":"2022-08-11T09:27:17","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/08\/11\/where-the-bookworms-hang-out\/"},"modified":"2022-08-11T09:27:17","modified_gmt":"2022-08-11T09:27:17","slug":"where-the-bookworms-hang-out","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/08\/11\/where-the-bookworms-hang-out\/","title":{"rendered":"The Bookworm&#8217;s Hangout"},"content":{"rendered":"\n<p><span style=\"color: #5c5d5d;\">With the publishing market expected to grow by 19.2 billion dollars during the period 2021 \u2013 2026 and TikTok announcing their own \u2018Book Club\u2019 we delve into the bibliophile\u2019s dream &#8211; the world of books &#8211; to show how this category is one which has huge innovation and opportunity.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">TikTok, especially are never ones to miss a trick and with 65 billion views, #BookTok has seen an exponential rise as book lovers eagerly share their love of reading with friends and followers.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">The platform itself has launched its own official TikTok Book Club and has selected five #BookTok Laureates who will guide readers through a new book every month, starting with a Jane Austen classic. At the end of each month, the laureates will host a joint TikTok live session to discuss the book.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">A dedicated book lover\u2019s hub within the app will help readers find the month\u2019s title and share their own thoughts and reviews.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">But it isn\u2019t just the online space where books are taking over \u2013 the retail world in this space provides a smorgasbord of innovation and inspiration.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">So, what are you waiting for reader? Grab yourself a book, get comfy and immerse yourself in the magical world of bookshop retail. <\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">Wutopia Lab<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">This store is the perfect spot to settle down with a book \u2013 the space features quiet reading <\/span><span style=\"color: #5c5d5d;\">corners with seating and potted plants dotted around a series of interconnected rooms, <\/span><span style=\"color: #5c5d5d;\">each designed slightly differently. <\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">An overlapping white quartz stone panel structure at the entrance of the store (which also doubles as a bookshelf) and a triangular room with a circular window, inspired by traditional Chinese gardens.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.39.56.png\" alt=\"Screenshot 2022-08-04 at 16.39.56\" width=\"1758\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1758px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.39.52.png\" alt=\"Screenshot 2022-08-04 at 16.39.52\" width=\"1794\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1794px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.39.40.png\" alt=\"Screenshot 2022-08-04 at 16.39.40\" width=\"1750\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1750px\"\/><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">&nbsp;Yangzhou Zhongshuge Bookstore <\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">This showstopping 49,000 sq ft bookstore houses a cinema, caf\u00e9, reading hall and events space all under one roof. <\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">The surreal, low-lit space features floor-to-ceiling pyramidal bookshelves repeated infinitely in a mirrored ceiling, plus a spectacular, 10m-high arched hallway leading shopper from the shop floor to the cinema.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"884\" height=\"588\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_243.png\" class=\"wp-image-2708\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_243.png 884w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_243-650x432.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_243-850x565.png 850w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-11%20at%2010.17.48.png\" alt=\"Screenshot 2022-08-11 at 10.17.48\" width=\"1084\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1084px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-11%20at%2010.18.32.png\" alt=\"Screenshot 2022-08-11 at 10.18.32\" width=\"978\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"978px\"\/><br \/><\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">&amp; finally&#8230;<\/span><span style=\"color: #5c5d5d;\">Common Reader <\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">This bookstore and caf\u00e9 exude the nostalgic ambience of traditional libraries. Books are nestled on dark cherry shelves and tables recessed to present each like an exquisite specimen, while green velvet curtains, sunken reading nooks and antique style reading lamps wrap the space in quietude.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.41.35.png\" alt=\"Screenshot 2022-08-04 at 16.41.35\" width=\"1038\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1038px\"\/><\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.41.12.png\" alt=\"Screenshot 2022-08-04 at 16.41.12\" width=\"1090\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1090px\"\/><\/span><\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.41.29.png\" alt=\"Screenshot 2022-08-04 at 16.41.29\" width=\"1068\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1068px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-08-04%20at%2016.41.42.png\" alt=\"Screenshot 2022-08-04 at 16.41.42\" width=\"1110\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1110px\"\/><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">We often speak of experiential as being key to driving footfall into store, and when it comes to creating almost fictional style experiential worlds \u2013 the book sector is a step ahead of the rest.<\/span><\/p>\n\n\n\n<p><span style=\"color: #5c5d5d;\">Take inspiration from the flexibility of space, use of art and use of colour and fabric to create atmosphere for customers to dwell and unwind.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With domesticated retail experiences bringing something like reading into the public realm we look to the book sector to see how we can find inspiration<\/p>\n","protected":false},"author":12,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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