{"id":3168,"date":"2022-08-19T11:49:46","date_gmt":"2022-08-19T11:49:46","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/"},"modified":"2022-08-19T11:49:46","modified_gmt":"2022-08-19T11:49:46","slug":"the-sober-curious","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/","title":{"rendered":"The Sober Curious"},"content":{"rendered":"\n

Japan is facing an unusual problem \u2013 it’s teens are teetotal, and the government isn’t happy. The reason: the sharpest fall in the country\u2019s sin tax revenue for 31 years. <\/span><\/p>\n\n\n\n

The government blame the pandemic, changing lifestyles and the ageing population for this switch to sober and have launched a national campaign called \u2018The Sake Viva!\u2019 to gather fresh ideas to stimulate alcohol demand amongst Gen Z. <\/span><\/p>\n\n\n\n

And it isn\u2019t just the youth of Japan cutting back on drinking \u2013 alcohol habits are changing from generation to generation. <\/span><\/p>\n\n\n\n

…To counteract this new rise alcohol brands are responding with no and low-alcohol alternatives. <\/span><\/p>\n\n\n\n

Sainsbury\u2019s for example recently opened an alcohol-free pub \u2013 The Clean Vic \u2013 serving no and low alcohol beers such as Lucky Saint and Celtic Soul. Visitors to the pop up could also attend a mixology class with the founder of the <\/span>Sober Girl Society<\/span><\/a>.<\/span><\/p>\n\n\n\n

Corona is also taking aim at the growing market for low-to-no alcohol beverages, with its Corona Sunbrew, which debuted in 2022. <\/span><\/p>\n\n\n\n

 ‘Buzz-less spirits’ are listed as one of Whole Foods’<\/span> <\/span>top 10 food trends for 2022<\/a>: “The dialed-down spirits category experienced record growth in our stores this year. With millennials and Gen Z-ers dabbling in ‘drysolation’ during the pandemic, we don\u2019t see the sober-curious mindset going away anytime soon.”   <\/span><\/p>\n\n\n\n

In that increasingly competitive field, Corona sets Sunbrew apart by adding vitamin D, appealing to the overlap between mindful drinkers and health-focused consumers. <\/span><\/p>\n\n\n\n

TOO Takeaways <\/span><\/strong><\/p>\n\n\n\n

This move to a more sober lifestyle coincides with consumers approaching their health and wellness in a more holistic way. Consider how can you help people to look after themselves a little bit better. <\/span><\/p>\n\n\n\n

Key to this is having an awareness of your consumer needs and changes to their overall lifestyle. Monitor changes in behaviour and amend yours in accordance. <\/span><\/p>\n\n\n\n

Think future and not fad – <\/span>make sure your marketing and branding gives customers the respect and empathy they deserve.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sober Curious<\/p>\n","protected":false},"author":12,"featured_media":2074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-3168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-too"],"acf":[],"yoast_head":"\nThe Sober Curious - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sober Curious - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Sober Curious\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T11:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png\" \/>\n\t<meta property=\"og:image:width\" content=\"546\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/\",\"url\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/\",\"name\":\"The Sober Curious - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png\",\"datePublished\":\"2022-08-19T11:49:46+00:00\",\"dateModified\":\"2022-08-19T11:49:46+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png\",\"width\":546,\"height\":303},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sober Curious\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Sober Curious - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Sober Curious - TOO Content","og_description":"Sober Curious","og_url":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/","og_site_name":"TOO Content","article_published_time":"2022-08-19T11:49:46+00:00","og_image":[{"width":546,"height":303,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png","type":"image\/png"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/","url":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/","name":"The Sober Curious - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png","datePublished":"2022-08-19T11:49:46+00:00","dateModified":"2022-08-19T11:49:46+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_TheSoberCurious_001.png","width":546,"height":303},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2022\/08\/19\/the-sober-curious\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"The Sober Curious"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3168"}],"version-history":[{"count":0,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}