{"id":3176,"date":"2022-09-20T08:15:00","date_gmt":"2022-09-20T08:15:00","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/09\/20\/sustainable-travel-priorities\/"},"modified":"2022-09-20T08:15:00","modified_gmt":"2022-09-20T08:15:00","slug":"sustainable-travel-priorities","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/09\/20\/sustainable-travel-priorities\/","title":{"rendered":"Sustainable Travel Priorities"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>A recent Expedia report suggests that 90% of consumers look for sustainable options when booking travel but 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller. (Expedia, 2022).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same report also uncovered that 3 in 4 travellers would choose a destination, lodging, or transportation option that supports the local community and culture, even if it was more expensive. <br \/><br \/>So, how are brands adapting to deal with this new and important customer desire? <br \/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/article.mobile.jpg\" alt=\"article.mobile\" width=\"480\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"480px\"\/><br \/>Australian airline Qantas have been quick to act, launching a membership scheme tied to passengers\u2019 purchase of carbon offsets. <br \/><br \/>Taking into account the limited effects of carbon offsets, the scheme cleverly encourages long-term engagement by rewarding customers for a range of eco-actions in their daily lives, independent of flying.<br \/><br \/>Whilst UK travel start-up ByWay specialises in no-fly, multi-stop itineraries in the UK and France, offering stays at independent hospitality operators and visits to off-the-beaten-track attractions.<br \/><br \/><span style=\"font-weight: bold;\" data-migration-original-font-size=\"18px\">TOO Takeaways:<\/span><br \/><br \/>\u2022 <em>A priority for sustainability is flooding into every sector \u2013 whatever your sector, consider how you can act more purposefully \u2013 authentically tackling your environmental impact. <\/em><br \/><br \/><em>\u2022 When it comes to travel in particular customers are becoming more thoughtful when it comes to planning a trip. For those in the sector, break down the customer journey and consider the steps you can make to encourage sustainable choices, both big and small.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable Travel Priorities<\/p>\n","protected":false},"author":12,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-3176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Travel Priorities - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Travel Priorities - 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