{"id":3181,"date":"2022-09-28T10:17:37","date_gmt":"2022-09-28T10:17:37","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/09\/28\/against-anti-ageing\/"},"modified":"2022-09-28T10:17:37","modified_gmt":"2022-09-28T10:17:37","slug":"against-anti-ageing","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/09\/28\/against-anti-ageing\/","title":{"rendered":"Against Anti-ageing!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fcfcfc; color: #5c5d5d;\">The older consumer wields a huge amount of influence when it comes to purchase power and yet, approximately two-thirds of that very market agree that adults age 55+ are still represented in unfair ways in advertising and marketing. (Forbes, 2022) <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fcfcfc; color: #5c5d5d;\">Influencers like Suzi Grant,<a href=\"https:\/\/www.instagram.com\/alternativeageing\/\" rel=\"noopener\"> @alternativeageing<\/a> are vocalising the need for change, calling out for brands to change the agenda.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: #fcfcfc; color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-09-28%20at%2011.11.51.png\" alt=\"Screenshot 2022-09-28 at 11.11.51\" width=\"1040\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1040px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">The recent news from Dentsu UK is welcomed then, the agency has recently announced that they will be the first UK advertising network to partner with 55\/Refined to tackle ageism and improve the representation of over 50-year-olds in the advertising industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">Whilst in January 2021, Forbes joined forces with NBC News\u2019 empowerment vertical \u2018Know Your Value\u2019 to spotlight women who have achieved notable success at mid-life and beyond.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">Brands are also taking note. Designed to support women as they deal with menopause, Primark have recently developed a range of nightwear and underwear which uses cooling yarns to relieve hot flashes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-09-28%20at%2010.59.56.png\" alt=\"Screenshot 2022-09-28 at 10.59.56\" width=\"572\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"572px\"\/><br \/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">Similar items are sold by specialist brands, but at a cost many consumers can\u2019t afford. Menopause has long been a taboo \u2013 either ignored or ridiculed however the stigma is lifting and Primark\u2019s foray into this market not only provides an accessible solution but also kick-starts the conversation around products for this particular age category.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">The Body Shop are another brand who are helping to facilitate this conversation. They have recently announced that they will be re-naming the popular \u2018Drops of Youth serum\u2019 to take a stance against ageism.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202022-09-28%20at%2010.59.40.png\" alt=\"Screenshot 2022-09-28 at 10.59.40\" width=\"569\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"569px\"\/><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\">&#8216;Drops of Youth&#8217; has been reformulated to contain more of its star ingredient, which now also lends its name to the product line: Edelweiss. In the brand&#8217;s own words, &#8220;We&#8217;re ripping up beauty industry norms and shifting the dial from youth to strength.&#8221;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #5c5d5d;\"><strong>TOO Takeaways<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Against anti-ageing<\/p>\n","protected":false},"author":12,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[4],"class_list":["post-3181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Against Anti-ageing! 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