{"id":3183,"date":"2022-10-04T15:20:42","date_gmt":"2022-10-04T15:20:42","guid":{"rendered":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/"},"modified":"2022-10-04T15:20:42","modified_gmt":"2022-10-04T15:20:42","slug":"interior-design-junkies","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/","title":{"rendered":"Interior Design Junkies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The last two years witnessed people spending an unprecedented amount of time at home. <br \/><br \/>Many people turned their empty time into an opportunity to revive or re-design their homes, creating spaces that provided them with a haven to escape the instability that permeated all aspects of daily life. <br \/><br \/>It seems this behaviour, or trend is here to stay. Interior design is not just having its moment, it is taking centre stage. <br \/><br \/>Brands are leaning into this shift, utilising social media, and physical retail experiences to capture the hearts of interior design junkies. <br \/><br \/><br \/><span style=\"font-weight: bold;\" data-migration-original-font-size=\"18px\">Argos X Pinterest Hotel<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/the-mood-hotel-nature-room-1-jpg-1648825415.jpg\" alt=\"the-mood-hotel-nature-room-1-jpg-1648825415\" width=\"640\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"640px\"\/><br \/><br \/>Argos teamed up with Pinterest earlier this year to explore the trends that seem to be most popular with people using the latter brand\u2019s platform. The two brands wanted to understand the ways in which people used and enthused in interior design as a way of creating a home that improved their mood. <br \/><br \/>The two opened \u2018The Mood Hotel\u2019 in Bethnal Green, which was inspired by the upcoming interiors trends for 2022. The trends were guided by data drawn from Pinterest\u2019s engagement data and insights, which demonstrated the prevalent appetite from consumers for interior-design related content, and experiences. <br \/><br \/>The hotel\u2019s name itself was inspired by the phenomenal cultural shift that society has endured in the last couple of years. Globally, people\u2019s relationships with domestic spaces has evolved, giving rise to this new demand from consumers to transform spaces to suit their mood.<br \/><br \/>Key trends featured in the space were biophilic design, sensory experience, colour-blocking, and practical storage elements. <br \/><br \/>The immersive experience was fully shoppable, allowing visitors to compare their mood upon entering all the different rooms before buying any products and taking inspiration home with them. <br \/><br \/><span style=\"font-weight: bold;\" data-migration-original-font-size=\"18px\">Interior Influencers<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/107561799_166870564882418_7349836832990852158_n.jpg\" alt=\"107561799_166870564882418_7349836832990852158_n\" width=\"1080\" loading=\"lazy\" style=\"width: 100%;\" data-migration-original-width=\"1080px\"\/><br \/>Those looking for the best scoop on interior design are fantasising over content churned out by interior influencers. <br \/><br \/>In the last decade, influencers have upped the ante across several sectors. From Fashion to sport and retail \u2013 consumers are following those they deem to be most \u2018in-the-know\u2019, and it is no different when it comes to the world of interior design.<br \/><br \/>Instagram influencer Zeena Shah, better known as @heartzeena has amassed an impressive 50k followers on her main feed which is full to the brim with home inspiration alongside fashion, and lifestyle content.<br \/><br \/>Alongside this account, Zeena has a dedicated interior account @heartzeenahome \u2013 here, she shares imagery of her rented apartment which is always updating, or designing in line with the latest trends. <br \/><br \/>Zeena also empowers smaller homeware brands by promoting them through the interior design of her own flat. <br \/><br \/><br \/><br \/><span style=\"font-weight: bold; font-size: 20px;\">TOO Takeaways<\/span> <br \/><br \/><em>&#8211; Data is key for brands, making it possible for them to deepen their insight into the unique preferences of their customer. How could your brand use data to curate a retail environment that appeals to a specific customer group, with a strategy to match?<\/em><br \/><br \/><em>&#8211; Not all the trends that we witnessed and lived through during the pandemic will have an expiration date. It is important to consider which trends or consumer mindsets have endured and might continue to impact your brand.<\/em><br \/><br \/><em>&#8211; The amount of information available across different social media platforms has the power to transform consumers into experts. Following interest-specific influencers with expertise and knowledge enables people to turn their interest in a sector into a passion, or profession. How might you as a brand respond to the growing demands or expectations that might accompany this transformation?<\/em><br \/><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interior Design Junkies<\/p>\n","protected":false},"author":12,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[4],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interior Design Junkies - TOO Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interior Design Junkies - TOO Content\" \/>\n<meta property=\"og:description\" content=\"Interior Design Junkies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/\" \/>\n<meta property=\"og:site_name\" content=\"TOO Content\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T15:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The One Off\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The One Off\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/\",\"url\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/\",\"name\":\"Interior Design Junkies - TOO Content\",\"isPartOf\":{\"@id\":\"https:\/\/content.theoneoff.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg\",\"datePublished\":\"2022-10-04T15:20:42+00:00\",\"dateModified\":\"2022-10-04T15:20:42+00:00\",\"author\":{\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\"},\"breadcrumb\":{\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage\",\"url\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg\",\"contentUrl\":\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/content.theoneoff.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interior Design Junkies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content.theoneoff.com\/#website\",\"url\":\"https:\/\/content.theoneoff.com\/\",\"name\":\"TOO Content\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content.theoneoff.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37\",\"name\":\"The One Off\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g\",\"caption\":\"The One Off\"},\"url\":\"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interior Design Junkies - TOO Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Interior Design Junkies - TOO Content","og_description":"Interior Design Junkies","og_url":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/","og_site_name":"TOO Content","article_published_time":"2022-10-04T15:20:42+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg","type":"image\/jpeg"}],"author":"The One Off","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The One Off","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/","url":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/","name":"Interior Design Junkies - TOO Content","isPartOf":{"@id":"https:\/\/content.theoneoff.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage"},"image":{"@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage"},"thumbnailUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg","datePublished":"2022-10-04T15:20:42+00:00","dateModified":"2022-10-04T15:20:42+00:00","author":{"@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37"},"breadcrumb":{"@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#primaryimage","url":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg","contentUrl":"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2024\/11\/TOOHBM_InteriorDesignJunkies_001.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/content.theoneoff.com\/2022\/10\/04\/interior-design-junkies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/content.theoneoff.com\/"},{"@type":"ListItem","position":2,"name":"Interior Design Junkies"}]},{"@type":"WebSite","@id":"https:\/\/content.theoneoff.com\/#website","url":"https:\/\/content.theoneoff.com\/","name":"TOO Content","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content.theoneoff.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/6db9ad296091f467dbb71e751549aa37","name":"The One Off","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content.theoneoff.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e38a6a6e3788f847c70240a6fc7a1d20af02332867eed33aa79a03ed6f4923c3?s=96&d=mm&r=g","caption":"The One Off"},"url":"https:\/\/content.theoneoff.com\/author\/digi-donotuse\/"}]}},"_links":{"self":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/comments?post=3183"}],"version-history":[{"count":0,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/posts\/3183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/media?parent=3183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/categories?post=3183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content.theoneoff.com\/index.php\/wp-json\/wp\/v2\/tags?post=3183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}