{"id":3205,"date":"2023-03-06T17:43:13","date_gmt":"2023-03-06T17:43:13","guid":{"rendered":"https:\/\/content.theoneoff.com\/2023\/03\/06\/sports-direct-running-starts-here\/"},"modified":"2023-03-06T17:43:13","modified_gmt":"2023-03-06T17:43:13","slug":"sports-direct-running-starts-here","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2023\/03\/06\/sports-direct-running-starts-here\/","title":{"rendered":"Sports Direct: Running Starts Here!"},"content":{"rendered":"\n<p><span data-migration-original-font-size=\"15px\">We are very excited to announce that our work with Frasers Group to develop a new multi-brand running experience is now live across Sports Direct flagship destinations in both London and Birmingham.<\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">The implementation of the run specific area is also coming soon to the greatly anticipated Manchester store, opening later this month.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\"><span dir=\"ltr\">We have worked in collaboration with the teams at Frasers Group to create a retail elevation that will help Sports Direct in becoming the most <\/span>connected, authentic, and commercial running destination for customers. <\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">Generally, consumers are keen to supercharge their daily wellness and exercise routines, so it was crucial therefore that this was a space for runners of all abilities and lifestyles.<\/span><span data-migration-original-font-size=\"15px\"><\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">The Sports Direct running destination provides a truly consumer-centric approach, one where brands take a back seat in favour of educating and guiding customers to the right products for them.<\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202023-03-06%20at%2011.57.52.png\" alt=\"Screenshot 2023-03-06 at 11.57.52\" width=\"1856\" height=\"1822\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"1856px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202023-03-06%20at%2011.57.41.png\" alt=\"Screenshot 2023-03-06 at 11.57.41\" width=\"1822\" height=\"1546\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"1822px\"\/><\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">When working on the project we consistently referred to <span dir=\"ltr\">input from the different running brands and Frasers Group in-house team members who know their running<\/span> to define a customer journey which was both authentic to and informative of the sport. <\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">The destination includes a footwear wall that is navigated by end use e.g., Everyday, Fast, Off-road. Whilst digital touch points help to educate customers on the right shoe for their running goals and an online to offline product finder tool to aid choice.<\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/Screenshot%202023-03-06%20at%2011.58.19.png\" alt=\"Screenshot 2023-03-06 at 11.58.19\" width=\"1856\" height=\"1870\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"1856px\"\/><\/span><\/p>\n\n\n\n<p><span data-migration-original-font-size=\"15px\">A self-service gait analysis and foot measuring tool is a move away from the traditional treadmill approach which we understood from research was intimidating to customers.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SD Run Destination<\/p>\n","protected":false},"author":12,"featured_media":1768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[4],"class_list":["post-3205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports Direct: Running Starts Here! 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