{"id":3229,"date":"2024-01-29T09:16:12","date_gmt":"2024-01-29T09:16:12","guid":{"rendered":"https:\/\/content.theoneoff.com\/2024\/01\/29\/nike-phantom-gx-boot-launch\/"},"modified":"2025-05-21T12:00:38","modified_gmt":"2025-05-21T12:00:38","slug":"nike-phantom-gx-boot-launch","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2024\/01\/29\/nike-phantom-gx-boot-launch\/","title":{"rendered":"Nike Phantom GX boot launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To celebrate the launch of the newest Phantom boot, the Nike Phantom GX, we created a strong display within the Nike football initiative spaces situated in the&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/sports-direct-international\/\" data-attribute-index=\"0\" data-entity-type=\"MINI_COMPANY\">Sports Direct<\/a>&nbsp;flagship stores.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"4500\" height=\"4500\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_307.png\" alt=\"\" class=\"wp-image-2772\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_307.png 4500w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_307-650x650.png 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_307-850x850.png 850w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_307-150x150.png 150w\" sizes=\"(max-width: 4500px) 100vw, 4500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Mad Ready Campaign strives to emphasise precision through Nike\u2019s key asset of an arrow, which shoots through the centre of staggered pixelated circles, holding a Phantom GX boot. This <a href=\"https:\/\/www.theoneoff.com\/what-we-do\/retail-and-interiors\/brand-activations\">brand activation<\/a> showcases a series of surrounding graphic ripples reinforcing this hero moment across all sites. High level imagery is used to showcase SD athletes while elevated materials and a sophisticated colour palette craft a sleek look and feel representing the colourways of the boot itself. Educational moments inform the customer on the innovations of both the Phantom GX and Phantom Luna boots to connect and drive purchase in store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/MadReady-Phantom-02.png\" width=\"4500\" height=\"4500\" loading=\"lazy\" alt=\"MadReady-Phantom-02\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"4500px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/MadReady-Phantom-03.png\" width=\"4500\" height=\"4500\" loading=\"lazy\" alt=\"MadReady-Phantom-03\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"4500px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/MadReady-Phantom-04.png\" width=\"4500\" height=\"4500\" loading=\"lazy\" alt=\"MadReady-Phantom-04\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"4500px\"\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.theoneoff.com\/work\/retail-and-interiors\/brand-activations\/nike-cr7-chapter-4-launch\">See the other brand activation that we did for Nike CR7 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike Phantom GX boot launch in Sports Direct Flagship Stores<br \/>\nRetail Experience, Brand Experience, Retail Design<\/p>\n","protected":false},"author":12,"featured_media":2020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[4],"class_list":["post-3229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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