{"id":3242,"date":"2024-04-15T15:31:45","date_gmt":"2024-04-15T15:31:45","guid":{"rendered":"https:\/\/content.theoneoff.com\/2024\/04\/15\/nike-football-wall-reset\/"},"modified":"2025-05-21T14:06:32","modified_gmt":"2025-05-21T14:06:32","slug":"nike-football-wall-reset","status":"publish","type":"post","link":"https:\/\/content.theoneoff.com\/2024\/04\/15\/nike-football-wall-reset\/","title":{"rendered":"Nike Football Wall Reset"},"content":{"rendered":"\n<p>Our brief was to reset the <a href=\"https:\/\/www.theoneoff.com\/news\/news\/nike-bootwall\">existing Nike Football Wall<\/a> by creating a concept that visually stood out and won the Sports Direct football department. <br \/><br \/>The concept needed to work across both Flagship and Elevated stores, providing an informed and engaging consumer experience whilst still providing the necessary merchandising principles and educational tools.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_316.jpg\" alt=\"\" class=\"wp-image-2781\" srcset=\"https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_316.jpg 2560w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_316-650x366.jpg 650w, https:\/\/content.theoneoff.com\/wp-content\/uploads\/2025\/02\/TOOHBM_BlogAsset_316-850x478.jpg 850w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>\u2022 Invite the Full Family \u2013 Creating messaging, experiences, and displays that <br \/>resonate with and feel inviting to all.<br \/><br \/>\u2022 Educate and Inspire \u2013 Inspiring consumers and empowering them to learn more about the different boots, silos, innovation, and end uses that will best suit their <br \/>needs and goals.<br \/><br \/>\u2022 Comparison \u2013 Helping to facilitate and validate decision making, both physically <br \/>and digitally.<\/p>\n\n\n\n<p>Unique patterns were developed to represent each silo, connected to their end use. These were developed in 3D form, giving dimension to the wall. Digital ticker tapes and product hero boxes were created to sign post and educate consumers on each silo, alongside lenticular graphics to showcase key Nike athletes.<\/p>\n\n\n\n<p>The new Flagship concept recently launched in Sports Direct Oxford Street Flagship store. The elevated concept will be rolled out across all new Sports Direct stores.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/TOO_News_16_9_NikeFootballWall_1.jpg\" width=\"2560\" height=\"1440\" loading=\"lazy\" alt=\"TOO_News_16_9_NikeFootballWall_1\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"2560px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/TOO_News_16_9_NikeFootballWall_4.jpg\" width=\"2560\" height=\"1440\" loading=\"lazy\" alt=\"TOO_News_16_9_NikeFootballWall_4\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"2560px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/TOO_News_16_9_NikeFootballWall_3.jpg\" width=\"2560\" height=\"1440\" loading=\"lazy\" alt=\"TOO_News_16_9_NikeFootballWall_3\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"2560px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/TOO_News_16_9_NikeFootballWall_6.jpg\" width=\"2560\" height=\"1440\" loading=\"lazy\" alt=\"TOO_News_16_9_NikeFootballWall_6\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"2560px\"\/><img decoding=\"async\" src=\"https:\/\/8613030.fs1.hubspotusercontent-na1.net\/hubfs\/8613030\/TOO_News_16_9_NikeFootballWall_5.jpg\" width=\"2560\" height=\"1440\" loading=\"lazy\" alt=\"TOO_News_16_9_NikeFootballWall_5\" style=\"height: auto; max-width: 100%; width: 100%;\" data-migration-original-width=\"2560px\"\/><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike Football Wall Reset in Sports Direct Oxford Street<\/p>\n","protected":false},"author":12,"featured_media":1521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[4],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-too"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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