Evening Standard\u00a0<\/h2>\n\nIt is a big ambition, and comes at a time when bricks and mortar retailers face headaches, including high business rates and online competition. But 31-year-old Murray is confident, and tells the Standard: \u201cIt is the most digitally enabled store we\u2019ve ever done.\u201d He refers to digital screens and touchpoints and says \u201cit is really forward thinking\u201d.<\/p>\n<\/blockquote>\n
Read more\u00a0<\/a><\/p>\nDrapers\u00a0<\/h2>\n\nAs Oxford Street begins to reawaken from its Covid-induced hibernation, Sports Direct’s revamp offers a welcome addition to the famous shopping hub. More than 100 Sports Direct stores have been \\”elevated\\” in recent years, the mixture of technology, experience and product ensures that its newest premises stands out from neighbouring retailers.<\/p>\n<\/blockquote>\n
Read more<\/a><\/p>\n\\n<\/p>\n
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Retail Week\u00a0<\/h2>\n\n\nSports Direct has lifted the lid on its newest store concept on London\u2019s Oxford Street as it accelerates its \u201celevation\u201d strategy. The sportswear and equipment specialist has ploughed \u00a310m into a major revamp of the 50,000 sq ft unit, which it wants to become known as \u201cthe best sports store in the world\u201d.<\/p>\n<\/blockquote>\n<\/div>\n
Read more\u00a0<\/a><\/p>\n![\"\\"Nike_SDI-Oxford-St_16-06-21-081_insta-jpg\\"\"](\"\\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/Nike_SDI-Oxford-St_16-06-21-081_insta-jpg.jpeg\\"\")
\nDesign Week<\/h2>\n\nSports Direct\u2019s flagship store redesigns with a \u201cgrass roots\u201d approach. The One Off has reimagined the brand\u2019s central London outlet with AR installations and fixtures and fittings made of recycled mannequins.<\/p>\n<\/blockquote>\n
Read more<\/a><\/p>\n![\"\\"Nike_SDI-Oxford-St_16.06.21-022_insta\\"\"](\"\\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/Nike_SDI-Oxford-St_16.06.21-022_insta.jpg\\"\")
\nFashion United\u00a0<\/h2>\n\nThe store features curated activation spaces and interactive experiences, as well as dedicated areas for football, running, outdoor and specialist sports, alongside men\u2019s, women\u2019s and kidswear.<\/p>\n<\/blockquote>\n
It is a big ambition, and comes at a time when bricks and mortar retailers face headaches, including high business rates and online competition. But 31-year-old Murray is confident, and tells the Standard: \u201cIt is the most digitally enabled store we\u2019ve ever done.\u201d He refers to digital screens and touchpoints and says \u201cit is really forward thinking\u201d.<\/p>\n<\/blockquote>\n
Read more\u00a0<\/a><\/p>\n As Oxford Street begins to reawaken from its Covid-induced hibernation, Sports Direct’s revamp offers a welcome addition to the famous shopping hub. More than 100 Sports Direct stores have been \\”elevated\\” in recent years, the mixture of technology, experience and product ensures that its newest premises stands out from neighbouring retailers.<\/p>\n<\/blockquote>\n Read more<\/a><\/p>\n \\n<\/p>\n {% video_player \\”embed_player\\” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width=’1920′, height=’1080′, player_id=’49792247822′, style=” %}\\n<\/p>\n Sports Direct has lifted the lid on its newest store concept on London\u2019s Oxford Street as it accelerates its \u201celevation\u201d strategy. The sportswear and equipment specialist has ploughed \u00a310m into a major revamp of the 50,000 sq ft unit, which it wants to become known as \u201cthe best sports store in the world\u201d.<\/p>\n<\/blockquote>\n<\/div>\n Read more\u00a0<\/a><\/p>\n Sports Direct\u2019s flagship store redesigns with a \u201cgrass roots\u201d approach. The One Off has reimagined the brand\u2019s central London outlet with AR installations and fixtures and fittings made of recycled mannequins.<\/p>\n<\/blockquote>\n Read more<\/a><\/p>\n The store features curated activation spaces and interactive experiences, as well as dedicated areas for football, running, outdoor and specialist sports, alongside men\u2019s, women\u2019s and kidswear.<\/p>\n<\/blockquote>\nDrapers\u00a0<\/h2>\n
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Retail Week\u00a0<\/h2>\n
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\nDesign Week<\/h2>\n
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\nFashion United\u00a0<\/h2>\n
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![\"\\"SD_Oxford_Street_2021_1239_insta\\"\"](\"\\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/SD_Oxford_Street_2021_1239_insta.jpg\\"\")
Retail Gazette\u00a0<\/h2>\n![\"\\"Sports\"](\"\\"https:\/\/f.hubspotusercontent30.net\/hubfs\/8613030\/Sports%20Direct%20Oxford%20Street1-jpg.jpeg\\"\")
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